by BFFF
Feb 24th, 2016
3 mins
BFFF

Caterforce Launches Innovative Frozen Cake and Dessert Range

The Caterforce Group has launched a range of 10 new cake and dessert products under its ‘Chefs’ Selections by Caterforce’ brand.

Produced by BRC accredited suppliers, the new range offers end-users true innovation, on-trend flavours and stunning presentation.

The range includes a triple-tiered Rose and Pistachio Cake hand-decorated with dried rose petals, hand-finished Cherry Bakewell Cake and a Raspberry, White Chocolate Prosecco Roulade with 25% Prosecco and an ambient-stable triple-tiered Red Velvet Cake.

Group Buying Manager Kelly Orme said ‘We are delighted to launch this truly innovative range of cakes and desserts. Together with our partner suppliers, we have shaken-up the traditional perception of an own-brand range. The new products are on-trend and visually stunning, offering our Members and end-users a real point of difference’.

Philip Parker, Procurement Director at Pilgrim Foodservice said ‘The new range of cakes and desserts from Caterforce will enable us to offer our customers unique products and real value. Cakes are just the start, we are looking forward to launching much more under the Chefs’ Selections brand’

The range launch will be accompanied by an extensive marketing package including brochure editorials, trade show presentations and customer sampling.

For further information contact: Kelly Orme korme@caterforce.co.uk Tel +44 (0)1625 440188

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