DAWN FOODS LAUNCHES TERROR-IFIC HALLOWEEN CAMPAIGN

Dawn Foods has unveiled its 2019 ‘monster’ Halloween promotion featuring giveaways, recipes, offers on selected ingredients and limited edition finished frozen products. There’s even the chance to win a holiday voucher worth £500.00.

Halloween is now one of the biggest events in the promotional calendar. UK consumer spending for Halloween products has almost doubled since 2013, and as of 2018 this reached £419 million, according to statista.com.

With any five products purchased from Dawn’s 12.5kg bags of Plain or Chocolate Crème Cake Base, Extra Moist Muffin Base (Plain or Chocolate) or 6kg pails of Dawn Vanilla, Chocolate or Orange Frosting, bakers will receive a free Halloween themed toolkit. Featuring exciting Dobla branded chocolate bat decorations and point of sale material, the kits are ideal for bakers to create a ghoulish range of Halloween themed sweet bakes and decorate a fixture or display in-store.

For bakers who do not wish to bake from scratch, but still want to include Halloween bakery products in their range, Dawn is also offering three terror-rific fully finished Halloween products:

• A Duo-filled Donut, oozing with blackcurrant and orange sauce filling and topped with orange icing and chocolate bats
• A Triple Chocolate Muffin with contrasting orange sugar nib decorations and a Halloween branded muffin cup for shelf impact
• A Triple Chocolate American Style Cookie with Halloween wrapper for additional visual appeal

By signing up to Dawn Foods’ FREE Bakes for All Seasons newsletter, bakers will also receive exclusive insights into why we celebrate Halloween and other festivals and events from chef, author and broadcaster Gerard Baker. There are recipes and promotional ideas too only available to subscribers.

www.dawnfoods.com