DAWN URGES BAKERS TO ‘HOP INTO EASTER’ WITH SEASONAL CAMPAIGN

Dawn Foods has launched a major Easter themed promotional campaign with offers on selected bakery ingredients, prizes worth more than £2,000 to be won and exclusive recipes and insights to help bakers grow their Easter sales.

Running from 1 March until 26 April 2019, Dawn’s Easter campaign is targeted at professional bakers and caterers and forms part of the company’s American Bakery Campaign.

During the campaign ‘window’, there will be money off selected Dawn 12.5kg bags of Dry Mixes as well as 6kg pails of Frostings. And by signing up to receive the Dawn Bakes for All Seasons e-newsletter, bakers will receive one free box of Dobla branded chocolate Easter decorations as well as access to exclusive articles and supporting recipes from renowned chef, author and broadcaster Gerard Baker.

Bakers can also enter a competition to win a weekend trip for two to Amsterdam worth more than £1,500 which also includes a creative bakery workshop at Dawn’s new Innovation Centre. The chance to win more prizes is available as Dawn is also running a prize draw to win a bakery course for two to be held in the UK, Bakers Toolkits and High Street Shopping vouchers. Bakers can enter via the dedicated campaign page at dawnfoods.com from 1 March.

The campaign forms part of a major communications programme focussing on Easter as a sales opportunity for bakers. Dawn will be running high profile advertising as well as promoting via its website and social media. There will be exclusive Easter recipes, all using ingredients from the Dawn range as well as a series of ‘How to Videos’ giving bakers step by step instruction on creating fun and inspirational Easter products such as Easter Bunny Butt Donuts, Chocolate Surprise Cake and Golden Egg Carrot Cake.

Jacqui Passmore, Marketing Manager UK and Ireland at Dawn Foods said:

“Holiday celebrations such as Easter provide bakers with a huge opportunity to get creative and increase sales. Dawn’s Easter campaign has been developed to give bakers inspiration, from new and exciting recipe ideas and historical insights from Gerard Baker through to free giveaways and of course our fantastic main prize of a trip to Amsterdam with creative bakery workshop with Dawn Technical Application Chefs.”

For more information, T&Cs and to sign up to Bakes for All Seasons bakers should visit the dedicated campaign page at dawnfoods.com.