Jul 2nd, 2025
8 mins
Emperor’s Choice, the premium Asian brand by Jan Zandbergen Group, is expanding its successful Oriental Delights range with a selection of new products that perfectly respond to the growing demand for both authentic and on-trend Asian flavors within the European foodservice market.
The new Oriental Delights range spans from savory Gyozas to crispy Spring Rolls, developed using traditional recipes and inspired by today’s latest food trends. With ease of preparation, consistent quality and a distinctive flavor profile. The brand offers food professionals the opportunity to delight their guests time and time again.
“We combine the finesse of East Asian recipes with Western kitchen logic. That’s why our products work just as well in a food truck as they do in a high-end delivery kitchen.” – Matthijs Nieuwkoop, Product Development Manager
New products, trusted quality
The refreshed Oriental Delights selection features a series of new products that bring together authentic Asian flavors with fast and efficient preparation. For lovers of finger food, there are crispy Spring Rolls with rich fillings, available in chicken, duck, or vegetable varieties. Finally, the Chicken Gyoza offers a juicy dumpling that serves perfectly as an appetizer or side dish.
These newcomers complement existing favorites such as Chicken Karaage, Chicken Tatsuta-age, Chinese Roasted Duck, and Chicken Yakitori. Together, they form a broad offering of street food-style snacks and meal components inspired by the cuisines of Japan, Korea and China. All Oriental Delights are pre-cooked, allowing for quick service while maintaining excellent texture and taste in any professional kitchen.
What makes Oriental Delights so versatile are the many uses. Not only are they ideal as snacks or shared bites, but they also make great additions to rice and noodle dishes, Asian-style bento boxes, or all-you-can-eat and street food concepts. The products are perfect for small plates, sharing menus, or fast-paced casual dining and delivery formats. Thanks to their reliable quality and simple handling, chefs can stay creative without compromising on speed or consistency.
Blending traditions with trends
With the expansion of Oriental Delights, Emperor’s Choice continues to tap into relevant food trends. Think of the rising popularity of Korean-style street food, the growing appeal of Japanese small plates, and the ongoing demand for classic Chinese bites. Emperor’s Choice aims to make traditional East Asian flavors more accessible for European foodservice professionals without sacrificing on authenticity.
A key part of the development process was a dedicated trip to Asia by the Jan Zandbergen Group R&D team. In close collaboration with local partners and suppliers, in-depth research was conducted into flavor profiles, recipes, and preparation techniques. By tasting, testing, and refining products on-site. A range was created that truly honors Asia’s rich culinary traditions while seamlessly aligning with the needs of the European kitchen.
For food professionals, by food experts
Every Emperor’s Choice product is developed with the demands of professional kitchens in mind. The range is frozen, ready-to-use and consistently high in quality. Ideal for chefs, wholesalers, and buyers looking to impress with original Asian creations.
“We are seeing continued growth in the popularity of Asian cuisine. There is a growing demand for premium, authentic products. Yet, these are not always easily accessible in the market. With our expertise and strong supplier relationships, we have travelled through Europe and Asia to develop the best possible recipes. After extensive testing, we are proud to reintroduce our renewed Emperor’s Choice range to meet our customers’ evolving needs.” – Laurens Kraaijenbrink, Sales Executive
Looking ahead: more flavors in the making
At Emperor’s Choice, we always keep looking for new developments. While the latest Oriental Delights are making their way into kitchens across Europe, new products are already in development to further enrich the range. The launch of the Korean Burger Hot & Spicy is coming soon, created from a desire to bring Korea’s bold flavor profiles into a new and unexpected format. Our Teppanyaki range will also be expanded soon, tailored for chefs seeking refined grill cuts with an Asian signature. These innovations are no coincidence. They are the result of ongoing conversations with food professionals and a deep commitment to continuous improvement, with flavor as our guiding principle.
Want to learn more or schedule a tasting?
Discover the full product range at www.emperorschoice.eu. For more information or to schedule a tasting session, contact us at sales@janzandbergen.com or +31 (0)318 563 563.
