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EXPERIENCE-LED MENUS TIPPED TO BOOST FOOTFALL FOR HOSPITALITY VENUES THIS SUMMER

New chef-developed summer recipes from Bidfood are helping hospitality operators turn seasonal menus into standout dining experiences, as new research reveals growing consumer demand for bold flavours, visual impact and globally inspired dishes.

Drawing on Bidfood’s 2026 food and drink trends research, the new recipe collection highlights how operators can create showstopping summer menus that balance indulgence, freshness and value at a time when consumers continue to prioritise dining out, despite financial pressures.

According to CGA’s Business Leaders Briefing, 63% of UK consumers see dining out as a fundamental part of everyday life, while 46% are keen to try the latest food trends – a figure that rises further to 66% among 18–34-year-olds.[1]

From elevated wholefood bowls and sweet-heat flavour combinations to loaded comfort dishes, global desserts and Korean-inspired street food, the recipes have been developed to help operators respond to evolving tastes and the creation of memorable dining experiences.

Key trends shaping summer 2026 menus include:

  • Feel-good wholefoods – nourishing dishes full of flavour, colour and texture that feel both wholesome and indulgent.
  • Sweet heat flavours – combinations such as hot honey with your choice of protein that balance spice, sweetness and freshness.
  • Loaded indulgence – visually impactful dishes that deliver comfort, abundance and perceived value.
  • Globally inspired desserts – familiar favourites reimagined with international flavours and premium finishes.
  • Street food influences – handheld, shareable formats packed with bold global flavours, particularly Korean-inspired dishes.

With 54% of consumers interested in trying unique dishes when dining out, rising to 76% among self-described foodies, the appetite and growing opportunity for operators to differentiate through creativity and theatre is essential.[2]

Rhia Harry, Research and Insights Manager at Bidfood said: “Seasonality is crucial for operators. It challenges them to craft a unique story around food that delivers an experience that diners can’t easily recreate at home.

“We also see a natural shift as consumers palates begin to change in the summer, with more adventure and curiosity driving choice. Summer menus aren’t just about lighter plates, they’re about delivering flavour, quality and a memorable experience.

“With this in mind, we’re delighted to have developed a selection of fresh, summer recipes, inspired by Bidfood’s latest 2026 trends research, so operators can effortlessly stay ahead of the curve.”

To find out more about Bidfood’s trending summer recipes visit: https://view.bidfood.co.uk/summer-trends-2026/ or to discover the 2026 trends and original recipes that can be used all year round, visit: https://www.bidfood.co.uk/food-and-drink-trends-2026/

[1] CGA, Business Leaders Briefing

[2] CGA by NielsenIQ and Bidfood 2026 Food and Drink Trends consumer survey, sample size 2,000 (UK adults); data collected May 2025.

 

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