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FROZEN FOOD BUSINESS CONFERENCE 2021 – RETAIL DAY

FROM THE STORE OF NOW TO THE STORE OF OUR FUTURE

Chris Hayward, IGD Sales Director 

Whilst online has grown massively, ‘Bricks and Mortar’ stores are still key was the message from Chris Hayward from IGD when he joined us this week for the BFFF Business Conference. The focus for physical stores will be to ensure space is re-purposed combined with ensuring ‘ranging’ is fit for purpose. IGD sees that ‘ranging’ is going to be reduced and that as counters come out of stores – how this space is used will be critical.

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THE ONLINE GROCERY JOURNEY

Duncan Cross, Category Director of Frozen at Asda

We were fortunate to be joined on the BFFF Business Conference by Duncan Cross, Category Director of Frozen at Asda.

He highlighted that pre-Pandemic online accounted for 20% of their grocery sales – this has now jumped to 33% with some categories even hitting 40%.

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AN UP TO DATE VIEW OF THE GROCERY SCENE

Carol Redman, Business Unit Director, Kantar

In the last 4-week period to 21.03.21 there has been a 6% decline in Total Grocery Sales. However, this needs to be placed into context as this time last year saw the massive spike in Retail Sales. If you compare to 2019 the market is up by 15.6%.

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HEALTHY EATING MADE EASY

Myles Hopper, Co-Founder, Mindful Chef

We were joined on the BFFF Business Conference by Myles Hopper, one of the founders, of Mindful Chef.  It was interesting to hear Myles explaining the ethos behind the brand and that healthy eating is central to their proposition.

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