Sep 12th, 2018
5 mins

Have a Very Vegan Christmas

Bidfood Launches 2018 Festive Range

The Christmas from Bidfood 2018 range has been unveiled, showcasing innovative food and drink products inspired by this year’s hottest food trends. The range includes the first festive selection of vegan dishes and desserts, in response to latest statistics suggesting there are now around 3.5million vegans in the UK alone[1].

This year’s offering has been designed with operators in mind, acknowledging the increasing pressure they are under to meet demand for vegan variety. Bidfood has focussed on providing a wealth of plant-based buffet nibbles and mains, but the real stars of the show are the desserts. Decadent festive options include, Premium Selection Belgian Chocolate and Raspberry Torte, Honeybuns Mincemeat Crumble Citrus Traybake and Lemon Swirl Cheesecake, as well as a delicious selection of non-dairy ice creams, with flavours ranging from blueberry to Swedish glace.

It’s not just vegan diners that will be having all the fun. This year’s Festive Flavours dessert range is set to dazzle with a new collection of cheesecakes, featuring tempting flavours such as Espresso Martini, Buck’s Fizz, Mandarin & Cranberry, Banoffee Salted Caramel Crunch and Christmas Pudding, perfect for serving with indulgent Yarde Farm ice cream.

Furthermore, Bidfood’s Farmstead meat range has this year launched Farmstead Frozen, offering customers a number of raw, butchery-style frozen products including turkey, just in time for Christmas.

The chilled Farmstead range also features new single serve festive joints such as turkey roulades filled with cranberry and apple stuffing and wrapped in Prosciutto, and individual turkey cushions with pomegranate and orange stuffing bursting with evocative flavours of the season.

Laura Mason, Campaign Manager at Bidfood commented: “We’re really excited to reveal this year’s Christmas range. We’ve worked hard to expand the variety of foods we offer to meet the demand we’ve seen from our customers for more than just the traditional Christmas fare.

“Whilst the holiday season will always be about indulgence and fun festive flavours, there’s more of a call than ever for products that reflect wider market trends. From world flavour influences, to vegan and free-from options, this year’s collection is about catering for everyone.

“With the significant jump in the UK vegan population[2] we are keen to ensure we have strong choices for this area of the market, particularly when it comes to desserts.

“Christmas is all about everyone being able to come together and enjoy, without the need for restrictions and limitations!

“We have also expanded our on-the-go range in line with insight that the convenience sector continues to grow[3]  –  from Proper Cornish Pasties with turkey and cranberry to individually wrapped We Love Cake Stollen Slices, there’s a little something for everyone on the move at the busiest time of the year.

[1] Compare The Market (2018)

[2] Compare The Market (2018)

[3] Global Data, Convenience Retailing In The UK (2017)


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