As members are aware, the Government is proposing many restrictions on foods that are deemed to be high in fat, sugar, and salt (HFSS).
The proposed measures will have major impact on some frozen categories such as pizza and ice cream. The Federation continues to lobby Government and MPs on these measures to explain the negative impact it will have.
As part of this, CEO Richard Harrow joined with the Pizza Pasta and Fine Food Association a meeting with John Stevenson who is the chair of the All-Party Parliamentary Group for Food and Drink to explain the issues this creates for our members.
John is a great advocate for the food industry, and we managed to secure his commitment to lobby on our behalf for a more realistic approach.
We will continue to press for a more balanced approach, with a greater call on education for consumers.