High-flying foodservice wholesaler nets a hat-trick of awards

A high-flying foodservice business has scooped three major trophies at a prestigious awards night.

Birchall Foodservice was named Family Business of Year and Employer of the Year, as well as winning the Customer Service award, at the Red Rose Business Awards held at Blackpool Winter Gardens on March 9.

The hat-trick of awards follows on from the company’s success at the same event last year when they were named Employer of the Year 2016.

Company MD Justin Birchall said: “We’re over the moon to have retained our Employer of the Year title, as well as winning the two other categories that we entered this year.

“We feel honoured and humbled that our hard work and dedication to both our customers and our employees has been recognised and rewarded, and want to thank each and every member of the team for their continued support.”

The fourth generation family business, based in Burnley, Lancashire, is also the current holder of the Federation of Wholesale Distributors Gold Medal for Wholesale Service to Caterers.

Here’s what the judges had to say:

Customer Service Award

An amazing customer journey provides staff the authority to delight their customers.

An engaged, trained and empowered team understands all the different touch points with customers.

And those customers are becoming Birchall’s biggest fans.

Family Business of the Year

Three generations are in active service at Birchall, all contributing to continued success in a tough industry.

The whole business lives and breathes family values and all staff are supported in an extended family environment.

Employer of the Year 

They are passionate about their employees and have the evidence to show they empower them in their roles.

High level staff engagement manifests itself in community involvement and a genuine desire to help their customers as well as their people.