Nov 6th, 2015
4 mins

hollands feature

Holland’s GUINNESS® range expands with Steak Slice

Hollands Steak SliceHot on the heels of the successful launch of the Steak & GUINNESS® pie and pudding range in 2014, Holland’s has now produced a delicious addition for adoring fans available in Tesco & Asda nationwide – a Chilled Steak & GUINNESS® Slice.

An unmistakeable combination of flavours – the Steak & GUINNESS® range has not only helped drive company success to a 3% increase in market share moving Holland’s to No 1 brand in the individual frozen pie category, it has also been awarded a highly commended win at the Grocer’s NPD Awards.

“Thanks to the continued success and support of our customers, the original Steak & GUINNESS® range has driven incremental category growth and we have been able to develop the range further introducing the Steak Slice. With strong national distribution and an established popularity for the brand and flavours, we think we’ve produced another winning product,” commented Bill Smith-Coats Sales & Marketing Director.

“We are proud to have been able to continue our relationship with GUINNESS®, aligning our 164 years of traditional baking and cooking techniques with the GUINNESS® brand and it’s 256 years of heritage.

Featuring slow cooked tender prime steak in a rich GUINNESS® infused gravy and baked in a puff pastry pouch, the chilled slice is simple and easy to prepare taking just minutes to cook in the microwave.

Compactly packaged in a single box for improved visibility on the shelf, the new Steak & GUINNESS® Slice is widely stocked throughout the UK and priced attractively at just £1.69 RRSP.

Produced in Lancashire, Holland’s is one of the UK’s best-loved pie makers; producing a range of delicious pies, puddings and pastries. For further information on the Holland’s Pie range please visit

For samples or to place an order please call 01706 228044.


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