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Jul 18th, 2016
4 mins

Holland’s New Product Development Drive Continues

Holland’s, the number one North West brand in individual pies and puddings with 67% of SOT and 24% share nationally*, continues to develop its product range with a new variety of a frozen pie and pudding.  New 4 pack Chicken and Vegetable Pies and New four pack Minced Beef and Onion Puddings.

Bill Smith-Coats, sales and marketing director for Holland’s said: “The launch of our new chicken & vegetable pies & minced beef & onion puddings will only further strengthen our number one position in the individual pie category.  Chicken is one the fastest selling flavour profiles within the frozen individual pie market*, Holland’s had a gap in its pie range”.  “Research suggests for loyal Holland’s shoppers chicken is their number three choice when not purchasing Holland’s* – demonstrating a clear opportunity for the brand.”

“Holland’s is the sole supplier of puddings into the frozen retail market, with Holland’s Steak & Kidney Puddings & Guinness® Steak Puddings featuring in the top selling lines in the category*.  The launch of our new Minced beef & Onion puddings will offer a new & different flavour profile within the savoury pudding category”.

The new products will be available in frozen 4 packs, these two are tasty additions to the rage and are frozen within hours of being made, for sealed in freshness and locked in flavour, this range is super convenient as its simple to prepare and both the pie and pudding can be microwaved in just 5 minutes from frozen.

Holland’s is one of the UK’s best loved pie makers; Baked in Lancashire since 1851 to our traditional recipe, using only prime cuts of British & Irish meat, Mature Cheddar Cheese locally sourced from Dewlay in Garstang and carefully selected vegetables to make up our tasty range of proper pies & puds.  For further information on the Holland’s Pie range please visit

Like us at and follow us on Twitter @hollandspies.

For samples or to place an order please call 01706 212122.


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