Food inflation, labour challenges, sustainability and other hot topics facing foodservice businesses will be top of the agenda as the doors open on Brakes’ Summer Food Festival on 9 June 2022.

Brakes’ virtual events have already built a reputation as a destination site for food and food trends and the Summer 2022 Festival will give operators the opportunity to hear about the latest new products and insights, with chef demos providing practical solutions and ideas.  Visitors will also be able to gain valuable insight on today’s big issues and tailored support whether you’re a school, care caterer, pub, restaurant or workplace.

The 24-stand event will launch with on-demand content focusing on making menus as cost and resource efficient as possible, featuring insight and analysis from a range of industry experts.  Building on previous Virtual Events, there will be an increased focus on delivering practical chef-to-chef solutions and efficiencies, with new content regularly being added across the two-month event.

Brands including Unilever Food Solutions, Nestlé Professional, pladis and Mars Wrigley will join Brakes, the event organiser, providing new insight, practical guidance as well as creative menu solutions.

Paul Nieduszynski, Chief Commercial Officer, Sysco GB, said: “The Summer Virtual Food Festival will give foodservice operators a unique opportunity to hear from leading brands and Brakes, with vital insight in what remains a tough time for many.  As well as being a visually stunning festival of food with new product launches, video on demand and sector specific information, there will be hundreds of experts delivering insight and ideas that can have an immediate and positive benefit to customers’ businesses.

“It is an event not to be missed and because it’s virtual visitors can dip in and out at a time that suits them.”

Virtual Events have become an increasingly important way of communicating with customers, driven not only by COVID necessity, but also by time pressures that operators are facing.  Since being the first wholesaler to launch a virtual event in 2020, more than 10,000 customers have visited virtual events organised by Brakes.