by Iceland Foods Ltd
Sep 1st, 2021
4 mins

Today, to celebrate the arrival of the exclusive frozen food range, Iceland ditched its usual delivery vans to deliver the dishes to customers in a classic American 1959 Cadillac. 19 new star-spangled products will land in stores and online from Wednesday 1st September.         

Exclusive to the frozen food retailer, the new Ed’s Easy Diner range features 19 American diner-style dishes including the Mac N Cheese Burger (£2.50, 237g). This modern Americana flavour combination of rich and creamy mac n’ cheese perched on top of a juicy beef burger is sure to be a hit with y’all.

Iceland is also serving up some absolute classics with inspiration straight from the Ed’s Easy Diner kitchen, with fan favourites such as Classic Hot Dog (£2.50, 225g), Smokey Joe Burger (£2.00, 209g) and Chilli Dog (£3.00, 275g) all joining the range too.

Those with a sweet tooth can also enjoy the delights of iconic American diner-style breakfast  dishes with the likes of Bacon & Maple Syrup Pancakes (£2.00, 155g), Breakfast Muffin (£2.00, 170g) and exclusive to Food Warehouse, why not try Ed’s Easy Diner Berries & Choc Pancakes (£2.50, 200g).

For more information about Iceland’s new American-inspired Ed’s Easy Diner range, please visit

Full Ed’s Easy Diner product list:

  • Ed’s Easy Diner BBQ Chicken Bites (285g, £1.50)
  • Ed’s Easy Diner Breaded Chicken Bites (285g, £1.50)
  • Ed’s Easy Diner Cheese & Tomato Pizza (£1.25, 160g)
  • Ed’s Easy Diner Pepperoni Pizza (£1.25, 160g)
  • Ed’s Easy Diner Classic Hot Dog (£2.50, 225g)
  • Ed’s Easy Diner Chilli Dog (£3.00, 275g)
  • Ed’s Easy Diner Bacon & Maple Syrup Pancakes (£2.00, 155g)
  • Ed’s Easy Diner Sausage Pancakes (£2.00, 190g)
  • Ed’s Easy Diner Breakfast Muffin (£2.00, 170g)
  • Ed’s Easy Diner Chicken & Cheese Burger (£2.00, 206g)
  • Ed’s Easy Diner Smokey Joe Burger (£2.00, 209g)
  • Ed’s Easy Diner Mac N Cheese Burger (£2.50, 237g)
  • Ed’s Easy Diner Caramel Waffle (£2.00, 130g)
  • Ed’s Easy Diner Chocolate Waffle (£2.00, 130g)
  • Ed’s Easy Diner Double Decker (£1.75, 204g)
  • Ed’s Easy Diner Spicy Chicken Burger (£1.75, 186g)
  • Ed’s Easy Diner Double Cheeseburger (£1.75, 212g)
  • Ed’s Easy Diner Berries & Choc Pancakes (£2.50, 200g) – Exclusive to Food Warehouse


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