Last week the Federation took part in a Zoom call with a number of frozen food trade bodies around Europe and America.
We were joined by associations in Germany, Holland, France, Italy, Austria and USA.
It was really interesting to hear both the common challenges and opportunities we all had despite the fact that we all operate in different countries and marketplaces.
Most of the people on the call reported a strong growth in Retail sales with nearly everyone in double digit growth. But also some very interesting differences with one participant saying frozen pizza sales are flat yet in the UK we are seeing this category in double digit growth. It was also clear that the Out of Home market has been decimated in all countries on the meeting.
Some of the common challenges were around sustainability and the climate balance for frozen. Food waste is also seen as a big topic and one that frozen has a very positive role in.
We hope to extend the connection with this “frozen family” in the coming months. To the benefit of all participants, through the sharing of knowledge, insight and experience.