On the 23rd September BFFF CEO Richard Harrow took part in a roundtable discussion with other frozen food trade bodies from Germany, France, Holland, Italy, Austria, USA and the BFFF.
The roundtable was hosted by John Saulnier of Frozen Food Biz and will be broadcast at the Anuga Exhibition that takes place in Cologne from the 9th to 13th October. This year due to the pandemic, Anuga will be hosting a ‘Anuga at Home’ event for those people who cannot travel to the show, but still wish to access the many exhibitors.
It was a great opportunity to talk about our industry, the theme was ‘Fresh, Healthy and Sustainable – why frozen food is a game changer for a more sustainable food system’.
Whilst we all operate in different countries with supply chains that are country specific and with products created for local tastes, we all face the same challenges and opportunities.
2020 saw growth in sales of frozen in all of the countries that took part and most expressed confirmation that some of the sales growth seen last year will remain.
With all economies now focusing on sustainability, frozen food has a major role in helping both consumers and professional kitchens reduce their food waste for the benefit of the environment.
If any members will visit Anuga, please do visit the German frozen food trade body called DTI. They will be in Hall 4.2 stand B11/C10 and say hello to Dr Sabine Eichner and her team.