Sep 6th, 2021
6 mins

Can you hear the sleigh bells already? Iceland certainly can! Iceland’s Mince Pies (£1.00, 6 pack) are dropping down the chimney and into baskets from 1st September, giving Iceland shoppers the all clear to deck the halls and prepare the holly – before anybody else.

Iceland is getting into the festive spirit early this year with Mince Pies (£1.00, 6 pack) available in store and online from 1st September. The £1 festive treat – that’s just 16p a pie – are the perfect way to ease into the festivities early.

This year Iceland saw a spike in searches for ‘Christmas’ and ‘Mince Pies’ as early as July and during August Iceland saw 250-300 searches per day for ‘Mince Pies’, proving that Iceland shoppers are prepping for the festive period already and the supermarket is ready to feed that demand.

Andrew Staniland, Trading Director at Iceland Foods, said: “Christmas is always a huge time of year for Iceland and our shoppers. We’ve worked hard to create the perfect Christmas range for our customers this year and we’re proud of all the products included – there are a few surprises in there too! Our Mince Pies are incredibly popular and we expect 2021 to be no different.”

If the thought of driving to store, parking your car, walking the aisles, waiting in line and getting through the checkouts sounds like too long to wait for your Mince Pie fix, Iceland can now promise a Mince Pie quicker than ever with Same Day deliveries across 400 stores – you’ll spend longer cleaning up the crumbs!

Speaking of waiting, customers don’t need to hold out too much longer to get their hands on Iceland’s full Christmas range this year, which will launch in November.

The delicious festive range will include:

Mini Lasagna Bites

Iceland has taken this much loved Italian dish and made it into bite size treats that will be a hit at any Christmas party. Perfectly cooked fettuccine pasta mixed with a succulent tomato and beef sauce and grated vintage cheddar and mozzarella, finished with a coating of golden breadcrumbs. Just one of these moreish morsels is never enough.

Easy Carve Perfect Turkey

A turkey crown fit for a king or queen. This easy carve turkey crown is called perfect for a reason. Marinated in oil, herbs and spices, and skin on for that extra indulgence, this is sure to take pride of place at any dinner table.

Luxury Best Ever Roast Potatoes

Roast potatoes are undoubtedly one of the best moments of a Christmas dinner. This year Iceland has coated their potatoes with beef fat to bring an extra tasty flavour. These roasties are the perfect accompaniment to any meal.

Luxury Millionaires Melting Pudding with Crumb

It’s time to bring some glitz and glam to the table with this date sponge with a gooey melting caramel filling and covered in decadent dark chocolate ganache. Bring some extra sparkle by sprinkling the edible gold glitter and crumb on top for a glamourous treat.

To view the Iceland Mince Pies please visit:



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