Members can now access the latest 52-week data courtesy of Kantar. Total frozen sales remain above the £7 billion level. However, we are now seeing a slight value decline against 2020 of 0.9%.
This is not overly surprising as our category enjoyed some amazing growth numbers throughout 2020.
If we compare the current market value to 2019 then we see sales up by nearly £814m which is 12.8%.
Across the nine categories reported by Kantar, four are still showing value growth with Ice Cream being the stand-out category at plus 2.4%.
We are also seeing a volume decline of -3%, and eight of the nine categories are also in decline with only ready meals showing a slight increase at +0.4%.
Average pricing has increased by 2.2% with eight of the nine categories seeing average price increases.
Only frozen vegetables are seeing a decline in average pricing of -2.9%.
Members can access our normal PowerPoint summary of the data here.