by BFFF
May 25th, 2019
3 mins
BFFF

Kara celebrates National Doughnut Week with launch of new range

To celebrate National Doughnut Week, Kara, the foodservice specialists of the Finsbury Food Group, announced the relaunch of its new and improved doughnut range. The collection, which now includes a mini chocolate recipe, is available from 24 May 2019.

The relaunch comes at an ideal time as the appetite for doughnuts amongst diners has remained strong over the past year. The sweet bakes make up 4.3% of sweet bakery purchases in the UK, and of this, over a quarter of doughnuts are purchased as a treat, showing that the consumers are still very much in touch with their sweet tooth.

The existing range includes a sugared ring doughnut, a sugared jam doughnut, a sugared chocolate doughnut, a mini jam doughnut, a jumbo jam doughnut, and new to the collection, a mini chocolate doughnut. Kara has upgraded each recipe to improve both softness and flavour.

Jane Olney, Commercial Director at Kara, commented: “We’re always looking for ways in which we can enhance our ranges and with National Doughnut Week coming up, it was a perfect opportunity to relaunch our much loved doughnut range. We feel that with the additional chocolate flavour, the collection is now complete.”

Each case of the new mini chocolate doughnut line will include paper bags so that retailers can offer the product as a grab-and-go option. This upgrade has been made to give operators an alternative way of merchandising the product.

For more information on Kara, please visit https://karafs.co.uk/.

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