May 19th, 2019
4 mins

Kara partners with Weetabix to launch nutritious breakfast muffins


Kara, the foodservice arm of the Finsbury Food Group, has announced its partnership with breakfast giant Weetabix to bring new breakfast muffins to the foodservice sector. Available now, the muffins come in two flavours, Apricot & Oat and Apple & Raisin; each muffin is low in saturated fat and a source of fibre giving consumers a delicious, nutritious on-the-go breakfast option.


While the majority of breakfast consumption still takes place at home, research from Weetabix has shown that the breakfast occasion is now more dynamic than ever, with a quarter of consumers eating breakfast on the move and over a third of people now eating at desks. Kara and Weetabix have launched the new muffins to give operators an on-the-go quick and nutritious breakfast offer for their customers.


Jane Olney, Commercial Director for Foodservice at Kara, commented: “It was great to partner with Weetabix to bring this muffin to the market. Consumers are increasingly eating out of home at breakfast so it’s important that breakfast choices are healthy and help keep them full until lunch time. Not only have we kept the saturated fat and salt to a minimum, we’ve also packed the product full of fruit and high levels of fibre to ensure multiple nutritional benefits from each muffin.”


Francesca Davies, Marketing Director, Weetabix, said: “Breakfast is a dynamic occasion for consumers and businesses and while the majority of people still eat breakfast at home, we understand that lives are getting busier. Being able to grab a convenient, nutritious and tasty breakfast has never been more important. We are excited about the possibilities that a muffin from Weetabix will bring for consumers looking to pick up a breakfast on the move and for retailers looking to delight their shoppers with something new and relevant.”


The muffins come wrapped in a Weetabix branded tulip case and are exclusively available through Kara Foodservice. Two pack formats are available: in a case of 4 x 6 which can be included as part of a display and also individually wrapped for maximum on-the-go ease. A Blueberry variant is also available as an individually wrapped option.


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