kff, the Kent-based leading regional foodservice wholesaler, has launched more than 70 new products as part of a Christmas range that showcases local provenance and offers menu solutions to maximise the festive opportunity for customers, including Grab and Go ideas and festive brunches.

The ‘Make Christmas Magic’ campaign introduces products from south-east producers, including the Homemade Brownie Company, Weald Smokery, Speciality Breads and Korker. It also includes kff’s own Purple Pineapple brand, which is produced on its headquarters’ site in Aylesford and is a versatile, premium sandwich filling that is also perfect for creating festive canapes,

The company has focused on increasing its range over the past three years, with a particular focus on ‘fresh’, including hundreds of new meat, fish and fresh produce lines.

As a part of the world’s largest foodservice supplier, Sysco, kff has access to a wide range of products, and has also introduced more than 300 Sysco own label products in the past two years.

To support the Christmas launch, kff has created a number of promotions, including a free vodka offer and 10% cashback on additional purchasing over the Christmas period.

Neil Williams, Managing Director of kff, said: “Christmas is an incredibly important time for food businesses, so we’ve focused on helping them make the most of it, whether that’s our ideas for grab and go, or a traditional Christmas dinner.

“The seasonal range has everything a kitchen needs to deliver a successful Christmas, including some great regional products as well as non-food festive choices, giving chefs access to a one-stop for all their Christmas needs.”

The kff Christmas brochure is available to download now.