Kids Come First for Easter Success

Appealing to children is the secret to operators looking to cash in over Easter and attract the profitable family pound, says Almondy.

The popular Swedish cake supplier is encouraging operators to take a second look at their children’s menus in the run-up to Easter and tap into the family dining market which totals 3.18 billion eating out visits a year and valued at a staggering £4 billion*.

With 11% of restaurant choices influenced by children*, the Easter break provides operators with a key opportunity to widen their customer base and appeal to this profitable market.

Andrew Ely, Managing Director, Almondy explains;
“The traditional two week break means there will be a rise in parents looking for places that kids like to eat – somewhere they can take a break from making those meals at home. Catering for children can be a challenge though; with the need to provide a balance between dishes that they want but also present parents with quality and value for money.”

One way of boosting menu appeal is by updating dessert menus for Easter; with the purchase of cakes in the UK highest among parents^ and the fact that customers are 22% more likely to eat sweet treats when dining with children**, operators can benefit from their desserts menu’s sweet appeal over the Easter holidays and beyond.

Andrew continues; “We all know children have a sweet tooth and pester-power means parents won’t be able to resist treating their children over Easter, or themselves for that matter. A quick refresh of a dessert menu with a few confectionery inspired offerings will really capture their imagination – in fact 68% of consumers would choose a cake that’s topped with a confectionary brand**.”

Almondy’s range of cakes – all of which are gluten free – allows caterers to profit and bring the popularity of confectionery to their menus with minimum effort. The range includes Almondy’s globally best-selling Almond Cake with Daim; combining a delicious almond base and golden cream with crunchy almond caramel Daim pieces, all deliciously covered in smooth milk chocolate. For the ultimate Easter cake Almondy’s Almond Cake with Toblerone is covered with rich chocolate cream and smooth milk chocolate mousse all topped with a generous sprinkle of Toblerone pieces and deliciously smothered with milk chocolate.

Tasty served as a slice on its own or crumbled over a sundae, Almondy is the easy way for operators to boost menus this Easter. Each cake is conveniently cut into 12 servings to ensure portion control and to minimise waste.

Andrew adds; “Our Daim and Toblerone branded cakes are the hardest working cakes in foodservice. Easter is a busy time, so our foodservice range comes pre-cut, plus a single slice will defrost in ten minutes – essential when the pressure is on. The fact they’re gluten-free means operators can also cater for the growing number of children being diagnosed as coeliac too.”

With over thirty years of baking expertise, Almondy is the ideal choice for busy caterers. Baked in Sweden using only the finest natural ingredients, Almondy is available from Bidvest, Brakes and all good frozen food wholesalers.

* NPD Group ^Mintel 2014 **Toluna 2014

To find out more about Almondy call 01604 858 522 or visit www.almondy.com/en