
Company Profile
Fruveco is a globally recognized leader in the production and marketing of deep-frozen vegetables, veggie appetizers and veggie meals.
Established in 1986 in Murcia, Spain—renowned as Europe’s agricultural heartland—the family-owned company operates across five continents, combining tradition with innovation.
Fruveco’s approach ensures full control from sustainable farming to delivering products to retail, foodservice, and industrial clients worldwide.
Fruveco’s diverse portfolio includes:
-Essential vegetables (e.g., broccoli, cauliflower, romanesco, peppers, carrots, peas)
-Culinary aids (pre-chopped ingredients)
-Riced vegetables (blends of chopped cauliflower, broccoli, butternut and carrot in tiny rice-sized pieces)
-Vegetable mixes (global-inspired stews, salads)
-Vegetable Stir-fries (Asian, Mediterranean and European blends)
-Veggie meals (e.g., Quinoa with lentils and vegetables, veggie fajitas, caulisotto with mushrooms, bulgur and spinach)
-Veggie appetizers: From the classic onion rings to red, green and yellow pepper rings and other vegetable rings as spinach, broccoli, cauliflower or beet. Battered vegetables as broccoli, cauliflower, green beans, carrot, aubergine, courgette or artichoke. And other innovative vegetable snacks as veggie nuggets.
Sustainability & Quality: Committed to eco-friendly practices, Fruveco uses non-GMO seeds, adheres to strict agricultural protocols and minimizes environmental impact. Fruveco production facilities undergo rigorous bacteriological, chemical, and sensory analyses, supported by certifications such as GFSI, ensuring compliance with global food safety standards.
Other certifications: BRCGS, IFS, Kosher, Halal, and SMETA.
Market Segments:
-Retail: Partners with international supermarkets, offering private-label solutions and innovative packaging tailored to consumer trends.
-Foodservice: Provides chefs and caterers with time-saving, pre-prepared vegetable solutions to reduce kitchen waste and labor.
-Industry: Supplies customized vegetable ingredients to food manufacturers (e.g., pizza, ready-meal producers), optimizing production processes and co-developing R&D projects.
Innovation & Collaboration: Fruveco’s agile R&D team collaborates with institutions and clients to pioneer new products, packaging, and recipes aligned with market demands.
The customer-centric approach emphasizes flexibility, from bespoke formulations to rapid packaging adaptations, ensuring products remain shelf-ready and trend-responsive.
By merging sustainable practices, end-to-end quality control, and a dynamic market strategy, Fruveco solidifies its role as a trusted partner in the global frozen food sector, delivering nutritious, convenient, and flavorful vegetable solutions to diverse consumers and industries.
fruveco@fruveco.com
https://fruveco.com
+34 968379 000
Headquarters: Calle Macanas 10, 30139 El Raal, Murcia (Spain).