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What’s Cooking?

What’s Cooking? (Previously known as KK Fine Foods) is a passionate, fast-moving food business built on family values and integrity with a focus on innovation and sustainability.

They have recently moved into a new chapter of their development, bringing with them these same core values under their new name and branding.

Established in 1987 in the kitchen of their founder Leyla Edwards, What’s Cooking? UK now employs over 400 people. They have grown to become a market-leading, award-winning manufacturer of high-quality protein and vegetarian meal solutions in both foodservice and retail sectors.

For 36 years, What’s Cooking?’s passion for high quality, continuous innovation and drive to determine future trends has been at the heart of what they do. Their highly experienced team of development chefs are committed to creating bespoke menu solutions, taking their customers on a journey through research, innovation, taste and superior quality.

Most recently, they won six awards at the British Frozen Food Federation Awards 2022, including Foodservice Product of the Year and two Gold Awards

Company Details

Estuary House, Tenth Avenue, Zone 3
Deeside Industrial Park
DEESIDE, Flintshire
CH5 2UA, United Kingdom
Product
Bakery – Savoury
Pastry
Ready Meals
Sou Vide
Starters
Vegetarian/Meat Free
World Cuisine – Chinese
World Cuisine – English
World Cuisine – Indian
World Cuisine – Italian
World Cuisine – Mexican
World Cuisine – Other
Sector
Producer
Member Benefits

Exclusive Partnership deals on key products and services:

  • BFFF energy deals and rates
  • Vypr member deals and introduction
  • Defib Plus deals
  • Company Shop – membership
  • Mentor – MHE training health check

Exclusive access to networking opportunities and events:

  • Meet the Buyer events (retail & foodservice)
  • Annual Business Conference with networking dinner
  • Specialist H&S and Technical Conferences
  • Special interest groups (packaging, frozen food temperatures)
  • Annual Lunch
  • Awards Night
Upcoming Events More Events
Sponsorship Packages

We offer a range of sponsorship opportunities to BFFF members across our events throughout the year, with flexible packages that can be tailored to suit your business objectives.

Contact Us
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what our members say...
  • Wakefield Council

    “What an amazing piece of work and indicative of how BFFF respond to the concerns of their members and make an impact on the whole industry sector.”

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  • Sysco

    “You guys really ‘Do The Right Thing’ for the good of the industry”

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  • Darta

    “The BFFF awards night is becoming an “appointment not to miss” on our calendar and we again enjoyed it immensely together with lots of well-known people from our industry. The…

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  • Kantar Worldpanel

    “The Business Conference was an excellent day that was very well organised and allowed so many likeminded individuals in the room to learn so much more around the Frozen industry….

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  • Lakeside Food Group Ltd

    “This Not For EU labelling situation alarmed us and quickly became a major worry to our business. These are times when you really rely on some support and from previous…

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  • Meadow Vale Foods Limited

    “We had a few questions with respect to the new EPR waste packaging legislative changes. I know some of my colleagues have been assisted by BFFF in the past so…

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  • Newberry International Produce Ltd

    “I am writing to express my heartfelt gratitude for the outstanding event you organised. I have only worked in this sector for the past nineteen months coming from twenty-five years…

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  • Place UK Ltd

    “The BFFF 2024 Conference was compelling and thought provoking, with a many relevant and interesting topics covered at great pace and some depth by excellent speakers – will certainly attend…

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  • Roswel Spedition GMBH

    “Thank you and the team for rushing around so brilliantly before, during and after the conference. It was pleasure to be part of the conference.”

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  • Seara

    “The event was great, in my opinion. Not only it was very well organised, but the venue and the catering were excellent too. Furthermore, the content of the presentations was…

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