Oct 30th, 2024
6 mins
On 16th of October, World Bread Day was celebrated, and it is a great opportunity to highlight the importance of this product along with its trends. Consumers are increasingly interested in healthier, high-quality foods, leading to a transformation in the bakery industry. In Spain, where bread is a Mediterranean diet staple, the demand for more nutritious, digestible, and natural options is growing. Nutritious breads, often enriched with seeds and whole grains, are gaining popularity. Long fermentation processes, which improve digestibility, have also become a trend. To meet these evolving preferences, Europastry continues to innovate with over 480 new products in 2023, investing significantly in research and development.
Bread is a traditional food and a key pillar of the consumers’ diet, providing essential energy, complex carbohydrates, proteins, vitamins, and minerals. Its enduring popularity stems from its accessibility and nutritional value. However, bread has evolved significantly over the years. Consumers now seek options that not only taste good but are also more digestible, natural, and of higher quality. The range of bread varieties and categories continues to expand beyond the classic loaf, offering a wider selection to meet these modern demands.
The rise of nutritious bread and seed-based options has become a favourite among consumers
According to Europastry, nutritious breads are gaining prominence, signalling a trend towards traditional, simple, and natural recipes without additives or artificial preservatives. This aligns with the growing demand for high-quality ingredients and health-promoting products, such as protein-enriched bread, which is also becoming increasingly popular.
Another emerging trend is the growing consumer interest in more flavourful and textured options that are also nutritious. These include whole grain (integral) varieties, naturally fermented products, or those enriched with seeds. This variety goes beyond traditional wheat to include other grains like oats, carob, spelt, and rye, offering higher fibre and essential nutrients. Such options cater to diverse dietary needs and preferences.
Long fermentation processes are one of the latest innovations in bread making
The use of long fermentation processes is one of the latest innovations in the world of bread. Pioneered by Europastry, this method not only enhances texture and flavour but also aids digestion by breaking down grain compounds more effectively, using various types of lactic or acidic sourdoughs. Breads made with this technique are becoming a preferred choice as they meet the demand for both pleasurable and easily digestible products.
These trends highlight a significant shift, as consumers increasingly value the quality of ingredients and pay attention to key components on product labels.
Constant Innovation to Meet Consumer Demand
All these trends represent the bakery sector’s response to consumer needs, with innovation as a key driver. In the 1980s, Europastry revolutionized Spanish bakery with the introduction of frozen, pre-baked bread. This method preserved traditional recipes with natural ingredients while allowing bakers to expand product offerings without lengthy night shifts. The solution’s key: the convenience of cold storage, providing fresh products at any time.
With this flexibility to offer a greater variety of products, the bakery world can detect and offer breads adapted to new trends and needs, imp roving the experience for both consumers and bakery professionals. This is the case of Europastry, which, through its six CEREAL (Centre for Research Europastry Advanced Lab) centres, where it has more than 60 specialists in bakery innovation, studies and analyses the main trends for the development of new products. In 2023, it invested more than 107 million euros in R&D and Technology, which enabled it to launch more than 480 new products on the market, in addition to the development of more than 1,500 R&D projects.
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