Jun 30th, 2022
3 mins

Well, this is my last post as the CEO of the BFFF and despite of all the challenges, I have enjoyed my time at the Federation. I have worked in the frozen food industry for the best part of 40 years, and it is a category I have a great love for. We produce some amazing products and do not always get the credit we deserve for the quality and value we provide to consumers and end users. Our industry has a massive role to play in helping climate change, food security and in the short term the cost-of-living crisis.

I have had the pleasure to meet many members and you have always impressed me with your enthusiasm, passion, and commitment to our industry.

To my team at the BFFF who have supported me during my time here, I would like to send special thanks. From the day I walked in you have shown nothing but support and commitment to me and the Federation. I have been honoured to lead you.

Despite the office announcement I am not exactly retiring, just finishing my contract with BFFF. I will still be involved with the Private Label consultancy as I work with a group called IPLC and then in November I take over the Chairmanship of PAPA again.  So, If any member would like to keep in touch my mobile stays the same (07930345326) and look I forward to hearing from any of you.


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