Jan 9th, 2025
3 mins
International ice cream company Froneri announce the new NPD for 2025, the Rowntree’s Mango, a delicious fun and fruity new addition to the Rowntree’s ice lolly range.
The refreshing Rowntree’s Mango ice lolly combines mouthwatering mango and passionfruit swirled together to look like a juicy ripe mango, offering consumers a taste of tropical essence and a lolly packed full of natural, juicy flavours.
As the No.1 ice lolly brand in the ice cream category, Rowntree’s are set to take consumers taste buds to new heights.
Rowntree’s ice lollies contain real fruit juice made with no
artificial colours, flavours or preservatives. The new addition is also HFSS compliant, in line with the complete Rowntree’s ice lolly range.
Source: Nielsen IQ + Kantar WPO | Total Coverage + Other Discounters | Unit Sales | 52wks to June
Rowntree’s encourages its customers to ‘Free the Fun!’ for 2025 by enjoying a delicious tasting ice lolly of Rowntree’s. Unleashing fruity fun, this campaign messaging showcases Rowntree’s playful and vibrant positioning and will be supported with an integrated campaign across social, PR and shopper.
Will Yates, Brand Manager “We’re excited to be adding Mango to the Rowntree’s range, it brings a tropical new taste to the range and we’re sure consumers of all ages are going to love it. As the nation’s favourite ice lolly brand, we can’t wait for consumers to enjoy even more feel-good snacking with our latest ice lolly.”
The Rowntree’s Mango ice lolly will be available in both take home RRP £2.50 and impulse format RRP £1.40.
The new Rowntree’s Mango will be available Asda and Morrisons in January and all other major supermarkets from March 2025
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