Sep 1st, 2022
3 mins
WRAP have confirmed that their Food Waste Action Week will return for a third year and run from Monday 6th March to Sunday 12th March.
Love Food Hate Waste’s (LFHW) campaign ‘Win. Don’t bin’, is the UK’s largest food waste behaviour change campaign aiming to cut household food waste, slash food shopping bills and save the planet.
Objectives of Food Waste Action Week:
- The third annual FWAW will build on the success of this year’s campaign which was supported by80 organisations across 12 countries. In the UK alone, more than 8 million people heard about food waste during FWAW 2022, resulting in almost 55% taking action to reduce the amount of food they bin at home.
- Focusing on the theme of‘Win. Don’t bin,’ the 2023 campaign will demonstrate how valuable food is in our lives, how it unites people and how using up everything we buy saves money, time and the planet.
- The campaign aims to increase citizens’ confidence in‘using up leftovers’ by promoting a range of skills that can be easily adopted but potentially have the greatest impact on reducing food waste in the home.
- WRAP call onkey partners such as governments, local authorities, manufacturers, brands and retailers, and the hospitality and food service sector to amplify its messages and reach as many people as possible.
- International partners will be involved to ensure the campaign has an international impact.
- Ocado Retailhas committed to supporting the campaign as the first confirmed sponsor. WRAP is calling on other businesses to come forward and sponsor the campaign to help amplify the messages even further.
To find out more about the campaign, click here.
