Jun 25th, 2025
6 mins
Tesco has clinched the prestigious ‘Retailer of the Year’ title at the Free From Food Awards 2025, recognised during a vibrant celebration of innovation and excellence at the best in free from party in London.
The Free From Food Awards stand as the UK’s premier industry event dedicated to ‘free from’ food and drink. Since its inception in 2008, the awards have spotlighted cutting-edge products and inspired the industry to push boundaries, making free from options more accessible, safe, and delicious for everyone.
Sponsored by Oakland International, long-standing supporters of the free from movement, Tesco’s Retailer of the Year win highlights their outstanding commitment within Free From and across many of their main category ranges too. This accolade is awarded to the retailer whose products consistently score highest across all categories, a true mark of quality and innovation.
Among the night’s other standout winners was Kitt Medical, whose ‘it’s a defibrillator, but for allergies’ wall-mounted [anaphylaxis] kit revolutionises allergy management. The kit is stocked with adrenaline pens and features a smart platform that monitors expiry dates, triggers replacements, and offers a CPD-accredited training course.
Oakland International Co-Founder and Retailer of the Year category sponsor, Sallie Attwell, shared her enthusiasm.
“It’s fabulous to see how the awards and free from products have grown and evolved over the years, and great to see a number of our customers entering, winning, and mingling at the awards ceremony.
“It’s a privilege to sponsor these awards and to celebrate the remarkable progress being made in the free from sector.”
A Certified B Corporation business Oakland International is a leader in direct to consumer, case consolidation, contract packing, storage and distribution, food tempering and brand development support for all types of food, serving various markets in the UK and Ireland. They are also experts in saving food and non-food products from being wasted via their distress load management service and are aiming to be the first in their sector to reach net zero.
Awards’ CEO Cressida Langlands commented [on Tesco’s win]: “It’s wonderful to see frozen back on the agenda, a greater front of store offer, and their new range of finest* free from pasta.”
“Every year we see the same commitment from the industry to making safer, healthier and more delicious products for the food hypersensitive consumer, and 2025 is no exception.”
The full list of winners can be found on the awards website: https://freefrom.evessiocloud.com/fffa2025/en/page/results-archive#/
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Image details: Free From Food ‘Retailer of The Year’ 2025 award winners, Tesco’s Ashton Smith, Jen Clarke, Oakland International Co-Founder Sallie Attwell, and Tesco’s Danielle Simpson, Cat Eccles, Lee Richards, and Catherine Rose-Bloom.
Company details: Oakland International Limited UK: +44 (0) 1527 596 222
e: sales@oakland-international.com www.oakland-international.com
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