
On Monday 19th June we welcomed our new Marketing and Communications Manager, Sarah Collison.
Sarah has an extensive background in brand, marketing and design having spent much of her career working in full service design and marketing agencies across the midlands ranging from FMCG, Manufacturing, Retail, Tourism, Healthcare, Construction and Service industries.
She has worked with notable brands such as Belvoir Farm, Next, Lyle & Scott, Aldi, Care Fertility, National Trust and Dulux and has gained expertise in all aspects of marketing from market research, customer profiling and user experience through to brand and marketing strategy, campaign planning and the creation of meaningful and engaging user content.
Sarah has previous experience working with membership organisations such as Dulux Select Decorators and the British Game Assurance working to deliver both B2B and B2C brands, campaigns and provide engaging membership tools and communications.
‘ I am hugely excited to start work with the BFFF team and all its valuable members. It’s a challenging time within the sector and for our members, so there is lot to get stuck in to.’
Sarah’s role will be to develop and deliver the BFFF marketing strategy, evolve the BFFF brand and drive a members communications plan that is engaging, informative and insightful.
If you have any comments or feedback on marketing related topics please email sarahcollison@bfff.co.uk