Whatever Happens Hot & Crispy Fries

Lamb Weston set to revolutionise the food delivery market with brand new fries concept

One of the world’s leading brands in high quality potato products – Lamb Weston is launching a brand new fries concept, Hot2Home™, that ensures fries are delivered hot and crispy to the consumer at home, every time. A stunning combination of product and packaging innovation, Hot2Home™ is set to boost repeat sales from happy consumers and in turn drive profits for operators across the industry.

From fully loaded dirty fries to single portioned sides, fries are one of the most popular additions to any casual dining menu, but with the UK home delivery market growing 10 times faster than the total eating out market,[1] services such as Deliveroo and Just Eat are increasingly looking to improve consumer reviews, particularly with regard to fries.

Outlets who offer home-delivery have come to accept that the temperature and crispiness of fries deteriorates rapidly after an order leaves the kitchen, and that consumers never really receive the quality they deserve. However, with Hot2Home™ there’s no need to let your in-store standards slip. The unique concept deals with the two main problems that make fries cold and soggy during delivery. It introduces a revolutionary type of fry and specially developed packaging, with the combination of the two innovations creating fries that can be delivered to the consumer in the best possible condition.

Andrea Deutschmanek, Country Marketeer UK & ROI at Lamb Weston says, “At Lamb Weston, we understand the potential disappointment facing consumers when ordering fries for delivery and we know chefs want to stay proud of the dishes they create. With many businesses delivering within miles from their premises, there are a number of factors that can produce the delays, such as traffic jams, or even consumers living on the top floor of a block of flats.  Customers want hot and crispy fries with their meal and Hot2Home™ is the first overall solution for delivering fries with the guarantee that fries stay in optimal condition for up to 20 minutes. Our research team has been listening to both our customers and their consumers and we know the size of the challenge. The team spent months developing and testing both the fries and the packaging until we knew it would ‘deliver’! Lamb Weston’s Hot2Home™ is truly the end to soggy fries.”

In addition, the disposable Hot2Home™ fry packaging has been created with sustainability in mind. The wood used for the carton board is harvested under the Forest Stewardship Council (FSC) and the greaseproof coating on the cardboard is also fully recyclable, enabling the consumer to dispose of the packaging at home.

Be sure to visit the Lamb Weston stand at the Restaurant and Takeaway Innovation at ExCel on the 25^th and 26^th September. Stop by stand 1634 to meet the team and taste the revolution of the home delivery store2door concept that is Hot2Home.

[1] NPD Group UK Food Delivery Market 2^nd March 2017