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BIRDS EYE BROADENS STRONG-PERFORMING CHICKEN SHOP RANGE WITH NEW POPCORN FORMAT

Birds Eye is expanding its Chicken Shop range – which is now worth £15.6m[1] – with the addition of Texas Style BBQ Popcorn Chicken. The launch is set to build on the success of the Chicken Shop range, as shoppers continue to turn to the frozen aisle for restaurant and takeaway-inspired meals.

 

Made from 100% chicken breast, the Texas Style BBQ Popcorn Chicken will be available from 6th September. This new addition to the Chicken Shop line-up will help to widen Birds Eye’s offering of relevant and iconic chicken products. The introduction of a popcorn chicken format will help unlock growth for retailers by offering consumers something new and exciting – with research proving the BBQ flavour is popular amongst shoppers[2].

 

Annalisa Fanali, marketing manager at Birds Eye, said: “Our Chicken Shop range has gone from strength to strength since launching in 2019, particularly over the last year. With shoppers continuing to seek those out-of-home experiences from home-dining options, the frozen category has really stepped up to meet this desire. Consumers still want, and will continue to want, restaurant-inspired meals from the comfort of their own homes The Birds Eye Chicken Shop range has proven to be a very popular way to meet that demand, bringing +78% incremental sales to the category[3]. Our Chicken Shop range provides meal inspiration for shoppers at affordable price points, which helps to attract both regular and new shoppers to the category (65% Adult only Chicken Shop vs Total Poultry 53%)[4].

 

“With such strong performance, it’s the perfect time to build our range and keep consumers attention focused on the Chicken Shop line-up with a new addition. The Texas Style BBQ Popcorn Chicken makes for the perfect chicken sharing dish. As bite-sized pieces, they’re ideal as people look to enjoy shared moments with their friends and family.”

 

The new Chicken Shop item holds an RRP of £3* and will be rolling out to Tesco from the 6th September, followed by Morrisons from the 13th September.

 

The introduction of Popcorn Chicken from Birds Eye, follows the recent launch of Chicken Shop Battered Nuggets, made from 100% chicken breast – offering shoppers delicious takeaway-style chicken straight from their freezers. The Chicken Shop Battered Nuggets are available now in Iceland, with a wider roll out of the product occurring in September.

[1] (Source Nielsen 52w/e 17/7/21)

[2] Source Omnibus survey Nov 2020

[3] Source Kantar Worldpanel, Total market data to 24/1/21

[4] Source Kantar Worldpanel, Total market data to 24/1/21

NEW PROJECT TO ASSESS COVID-CAUSED HYGIENE PRACTICES FOR SAFER FOOD PRODUCTION

Campden BRI is looking for partners to help with new research that aims to assess the impact of COVID-19 on factory hygiene to help businesses develop more efficient procedures. It could save participating manufacturers significant cost and time as the research reveals which cleaning interventions have been the most successful.

The research looks to compare factory swab results from hundreds of different businesses to identify patterns in microbiological data to improve hygiene practices to produce safer products.

Dr Greg Jones, senior microbiologist at Campden BRI who is leading the project, said:

“When the pandemic hit the food industry hard last year, manufacturers found little to no guidance available on how to handle such an unexpected scenario. As a result, feedback from industry groups suggested that food businesses implemented different hygiene strategies to continue to produce safe products while maintaining staff safety.

“This inadvertently set the scene for the single greatest industry-wide experiment into factory hygiene ever conducted. For the first time, we can use the factory swab data generated from hundreds of different food factories to compare the impact of different hygiene approaches on factory microflora. We could draw countless conclusions from this data, but what we’re most excited about identifying is the effectiveness of specific approaches on specific food pathogens.”

The researchers will analyse the microbiological data – submitted confidentially by participating businesses – and compare it with survey responses to identify any patterns or correlations that could help build more efficient and targeted hygiene procedures.

Specifically, the research will look at two sets of microbiological data – namely Listeria and total viable counts (TVCs) – and will draw conclusions from this data. For example, comparing data generated pre- and post-pandemic from a number of factories might reveal a particular cleaning method that is effective against a food pathogen such as Listeria monocytogenes.

Another example comes from the approaches adopted to prevent the spread of coronavirus. Many food businesses put in place barriers, yet it is to be determined whether this had an impact on a factory’s microflora by, for example, making it more difficult to clean certain areas.

The research will also examine how different hygiene approaches compare. Jones continued, “Unlike COVID-19, Brexit was an anticipated event yet still caused havoc in the industry with shortages in some supplies, including cleaning agents. This leads us to hypothesise whether other methods, such as barriers, could act as an alternative, temporary intervention if such a shortage occurs again.”

This opens the door for the research to steer guidance with the shared best practices to provide advice to manufacturers in a future emergency situation, such as another pandemic.

Dr Roy Betts, a fellow at Campden BRI, said:

“Every challenge has a silver lining, and interventions put in place due to the pandemic provides a golden opportunity to collate data that will allow participants to benchmark themselves against other anonymous participants to get an understanding of whether their factory hygiene is inline with others. Subsequently, this will help them identify areas where their cleaning practices may need evaluating.”

The research will begin in October and initially run for a year. Participating businesses from across the food and drink sector will be required to provide their microbiological factory swab data – which will be kept confidential – and complete a short survey. Any companies wanting to take part in the research should call Greg Jones on +44(0)1386 842143 or email him at greg.jones@campdenbri.co.uk

FOODPRO MANUFACTURING LAUNCHES NEW FULLY LOADED FRIES RANGE

Foodpro

At the forefront of the UK’s frozen ready meal sector, Foodpro is part of the Browns Food Group, a family-run business that has consistently led the way in terms of industry innovation and service since its foundation over 30 years ago.

A continued heavy investment programme into their state-of-the-art ready meals facility in Wigan makes it one of the most advanced of its kind within the industry.

As part of this group capital investment project, Foodpro has recently completed further expansions to allow the current facilities to increase production capacity by 40%.

The company continues to respond to consumer demand by introducing new products inspired by current trends and this expansion has allowed Foodpro to further develop new innovative products into the ready meals sector.

FULLY LOADED FRIES – COMING SOON…

  • UNBELIEVABLY CRISPY FRIES!!
  • PURE FOOD SATISFACTION!!
  • DELICIOUS TOPPINGS!!
  • MAKE YOURS FULLY LOADED!!

EATING IN, IS THE NEW EATING OUT!

 

THE ESSENTIAL COLD STORAGE GUIDE: RADIO FREQUENCY IDENTIFICATION (RFID)

Another important new technology which has become common in cold storage facilities recently is wireless Radio Frequency Identification (RFID). RFID utilises scanned tags to provide tracking information such as product movement, time spent in transit and temperature fluctuation data. At the loading dock, RFID helps manage the flow of goods throughout the warehouse, while drastically reducing labour hours. RFID tags, when integrated with an existing warehouse management system (WMS), will indicate a product’s destination, such as cross-dock movement or in-house inventory location, vastly improving throughput speed at the receiving dock. Standard loading dock procedure has always involved cumbersome bills of lading or packing slips. By removing this human element from cold storage monitoring, RFID systems minimise errors and reduce the need to open the product container at all.

Outbound shipments benefit, too. RFID tags share a product’s location from source to its final destination, no matter the method of transportation. This smart supply chain boosts product visibility throughout the cold chain improving the management of perishable and temperature-dependent products, enabling suppliers to deliver a fresher, higher quality product for the consumer.

Download the full Essential Guide here

SUSAN ROWLAND CONFIRMED AT THIS YEARS WORKPLACE TRANSPORT AND ROAD RISK SEMINAR

The next speaker to be confirmed at this years Workplace Transport and Road Risk Seminar is Susan Rowland from Brakes/Sysco. Susan has worked in Health and Safety for more than 15 years, presently at Brakes/SYSCO and previously for Northern Foods (now 2Sisters). She began her career as a Technical Administrator, where she obtained her NEBOSH certificate. She has been the Health and Safety Business Partner covering the Central and North regions for the past 4 years after gaining operational experience prior.

Susan has extensive experience in improving H&S standards and cultures, H&S Audit programmes, Behavioural Safety, Training, and Workplace Transport. She has NEBOSH National Diploma in Occupational Health and Safety, and Transport Managers Certificates of Professional Competency for Road Haulage and is working towards becoming a Chartered Member of the Institute of Occupational Safety & Health.

At the Workplace Transport and Road Risk Seminar Susan will cover how we manage visiting drivers/key control at Brakes and the experiences we have had to eventually get to where we are now.

Early bird ticket offer still available – Book Today!

UK FOOD CHAIN CALLS FOR COVID RECOVERY VISA TO ADDRESS WORKFORCE SHORTAGES

In a new cross-industry report1, the UK food and drink sector is calling for a 12-month Covid-19 Recovery Visa to help alleviate the workforce shortages that are causing serious disruption across the whole of the supply chain.

The report, commissioned by an alliance of 12 leading food industry bodies, including the British Frozen Food Federation, has been sent to government ministers today highlighting the impact the pandemic and the UK’s post-Brexit immigration policy is having on the sector’s ability to recruit key workers. It highlights an average vacancy rate of 13% and estimates more than 500,000 vacancies across food and drink businesses.

In order to ensure continuity, quality and choice in our food supply both in the immediate and medium-term, the report sets out clear ways government can help the food and drink industry overcome the current workforce challenges. These include:

  • The introduction of a 12-month Covid-19 Recovery Visa which would enable all involved throughout the supply chain to recruit critical roles, such as HGV drivers, as a short-term response to labour shortages.
  • Commitment to a permanent, revised and expanded Seasonal Worker Scheme for UK horticulture to ensure it is flexible and large enough to meet the industry’s workforce needs.
  • An urgent review of the Migration Advisory Committee’s (MAC) Shortage Occupation List (SOL) to address the lack of agri-food sectors included.

Richard Harrow, chief executive of the British Frozen Food Federation said: “Labour shortages throughout the food supply chain are creating a ‘perfect storm’ of increasing costs for our members.

“Whilst the long-term solution is to train more UK nationals, we will only avoid further disruption to food supplies and inflationary cost increases by taking the temporary visa measures this report is recommending.”

Member Benefits

Exclusive Partnership deals on key products and services:

  • BFFF energy deals and rates
  • Vypr member deals and introduction
  • Defib Plus deals
  • Company Shop – membership
  • Mentor – MHE training health check

Exclusive access to networking opportunities and events:

  • Meet the Buyer events (retail & foodservice)
  • Annual Business Conference with networking dinner
  • Specialist H&S and Technical Conferences
  • Special interest groups (packaging, frozen food temperatures)
  • Annual Lunch
  • Awards Night
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We offer a range of sponsorship opportunities to BFFF members across our events throughout the year, with flexible packages that can be tailored to suit your business objectives.

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