FASTEST GROWING ‘FREE-FROM’ SWEET BAKERY BRAND ‘WE LOVE CAKE’ TO LAUNCH A NEW RANGE OF FROZEN PUDDINGS FOR VEGANUARY

Bells of Lazonby’s free-from arm ‘We Love Cake’ will launch three new puddings and desserts targeting the ‘Veganuary’ shopper trend this 2023.

The award-winning Cumbrian bakery will release a ‘Choc-a-lot’ pudding, ‘Caramelicious’ Salted caramel and chocolate tart and ‘When life gives you lemons’ lemon tart into Sainsburys stores nationwide from January. The two tarts are currently sold into the foodservice market via frozen wholesale.

The range is vegan, wheat, milk and gluten free and promises to satisfy the sweetest of sweet tooths.

The new line follows a successful 12 months for the brand, with We Love Cake being named the fastest growing free-from sweet bakery brand for two consecutive years – growing +232% in volume and +249% value year on year*.

Made on the edge of the Lake District by renowned family bakers since 1946; these delicious desserts are baked in small batches by skilled bakers and finished by hand. They promise to taste-match favourite household flavours and iconic desserts without compromising on vegan dietary needs.

Looking to secure a gap in the market for luxe, indulgent free-from desserts, as well as staying on top of flavour trends, head of marketing for Bells of Lazonby, Josh Boydell-Smith believes Veganuary is the perfect platform to launch the new lines.

He said: “We Love Cake pioneer creating vegan, gluten, wheat and milk free products taste as good as the conventional offering. Our bakers are always exploring trends and re-visiting recipes, to ensure our products taste as good, if not better, than the non-free from alternative.

“In the free-from space there is a real gap in the market for indulgent trends, the vegan lemon tart has all the zing of a classic Tarte Au Citron, something many wouldn’t expect from the free-from category. With Veganuary growing year on year, it is important to capture shoppers who will be looking to adapt their whole diet while still having treats.”

Available in packs of two, the ‘When life gives you lemons’ tarts were awarded ‘Best New Bakery Product of the year’, RRP £2.50. ‘Caramelicious tarts’ RRP £2.50.  Sold as a sharing tray, the Choc-a-lot pudding RRP £3.00.

The new We Love Cake tarts are currently available to UK frozen wholesale, sold individually wrapped, exclusively via Central Foods.

To maximise on-shelf impact We Love Cake will be running under an introductory offer in Sainsburys and supporting the product launch with social media marketing and PR.

For more information about We Love Cake head to the website: https://we-love-cake.co.uk/

EXTENDED DEADLINE FOR FRENCH PRIVATE ATTESTATIONS – 15 JANUARY 2023

Members may have been concerned to hear that the French Authorities were due to bring in a new requirement for all private attestations for exports of shelf-stable composite goods presented at a French BCP to be translated in French from 1 January 2023.

Defra have been working closely with the French Authorities to extend this deadline to give exporters in Great Britain more time to prepare for this change.

We can now confirm that they have had some success and this new requirement will be delayed until Sunday 15 January 2023.

In preparation for this change, Defra urge business to start familiarising themselves with the new French translation. See here on gov.uk for the translated version of the form.

When is a private attestation needed?

EU or Northern Ireland importers or agents must complete a private attestation for composite food products if both of the following apply:

  • the products are shelf-stable (not stored chilled or frozen)
  • the products do not contain processed meat

A private attestation can be used for shelf-stable products that need to be transported at a controlled temperature of 0°C degrees or above.

Exporters should check if the Border Control Post (BCP) where the goods will arrive will accept a private attestation. Exporters need to give their EU or Northern Ireland import agent information about the products they are exporting so they can complete and sign the attestation.

For further information – please contact: Exports@APHA.gov.uk

Colleagues at Unsworth have also offered their support. Should you need it, they can offer a translation service and are also working to grant specific extensions if they are engaged in a translation process. You can contact them here

Members can also join Unsworth’s Port User forum for regular updates: https://www.unsworth.uk/news-and-articles/unsworth-and-partners-launch-the-port-of-calais-user-forum

 

AWARD WINNING PLANT BASED PERFECTION

The Plant Based food trend is showing no signs of slowing down and 2023 is set to be another huge year for the food mega trend.

Bells of Lazonby’s flagship brand ‘We Love Cake’ continues to delight all those looking to buy in to the trend and delight consumers with treats that taste as good as conventional bakery.

It’s never been a better time to stock: When life gives you ‘Lemon tart’ and Caramelicious ‘Salted Caramel and Chocolate tart’ and an addition to their classic on the go bar range with an all-time favourite: ‘Caramel Shortbread’.

All lines are vegan, gluten, wheat and milk free.

The range is all individually wrapped with allergens and ingredients fully declared on the back of pack to help caterers comply with Natasha’s Law.

‘We Love Cake’ is known for mixing nostalgic classics with cutting edge food innovation.

We Love Cake Head of brand and marketing Josh Boydell-Smith said: “We see these freeze thaw treats continuing to delight those looking to try a Plant Based diet or anyone who wants a delicious baked treat’

“There’s no compromise on taste and these products are truly delicious.

“It really shows the quality of these products when a Vegan Lemon tart can win New Product of the year in a conventional baking category at the Baking Industry Awards’

He added: “Growing our portfolio into new exciting occasions gives end users the ability to offer tasty gluten free versions wherever they are needed.  These are so good they can be enjoyed by anyone.”

The gluten free cakes are registered with Coeliac UK and Vegan Society and declared as suitable for those with coeliac disease.

Made in Lazonby on the edge of the Lake District (Cumbria), all We Love Cake products are baked in small batches by skilled bakers and hand finished. The bakery strives to maintain freshness without losing its small batch quality.

The latest lines are available to the UK wholesaler market exclusively distributed by Central Foods in frozen cases of 12’s (Tarts) and 18’s (Caramel shortbread slices).

For sales enquiries, please contact central foods:

https://www.centralfoods.co.uk/contactus.aspx

BRITISH FROZEN FOOD FEDERATION CELEBRATES 75TH ANNIVERSARY

As the British Frozen Food Federation (BFFF) begins celebrating its 75th anniversary year, chief executive Rupert Ashby says he expects the category to perform well in the year ahead.

Celebrations to mark three-quarters of a century of BFFF representation of the frozen food industry will take place throughout 2023.

Mr Ashby said: “This anniversary year will be a celebration of all things frozen. We have come a long way over the past 75 years, and frozen food is now more popular than ever as a healthy, nutritious, and affordable way of stocking our kitchens.”

Between 1948 and 1973, the Federation was known as the National Association of Wholesale Distributors of Frozen Foods (NAWDOFF). In 1973, the Federation expanded to represent the entire frozen food value chain and was re-named as the British Frozen Food Federation.

The inaugural meeting of the Federation took place on 11th June 1948 and the 1st AGM was held on 19th October 1948. The first full members paid a membership subscription of £10.10 per annum.

Since 1948, when freezing food was a solution to preserve seasonal or spasmodic produce such as peas and fish, the industry has undergone immense change. With the unparalleled range and quality of frozen food available in supermarkets today, frozen food has become a staple of the weekly shop.

Mr Ashby added: “I believe that we are at the start of a ‘frozen food boom’ and, in the coming years, households across the country will purchase and enjoy more frozen food than ever before.

Consumers are increasingly seeing that frozen food is high quality, tastes great, and during a time of high inflation provides an affordable way to maintain a good diet.”

With ethical consumerism in the UK now worth £122 billion[2], Mr Ashby also commented that consumers can make a choice for the environment by buying frozen food.

“Food waste accounts for up to an astonishing 10% of global greenhouse gas emissions. Frozen food reduces waste throughout the supply chain and at home, as consumers can cook what they need and save the rest for a later date which means that less food is thrown away. This is something we will be emphasising in our anniversary year.”

Now, with 241 members, the BFFF is the leading trade association for the frozen food sector, giving a strong voice to the industry in Parliament, to consumer and foodservice markets.

[2] https://www.co-operative.coop/ethical-consumerism-report-2021

A SUCCESSFUL IOSH MANAGING SAFETY TRAINING COURSE FOR BFFF MEMBERS

In December, we delivered an open IOSH Managing Safety Training Course to some of our members including FareShare, Holdsworth Foods and Fullers foods. Simon Brentnall, said; “We have received some great feedback. The course is the market-leading health and safety course for line managers as it makes them aware of their responsibilities and accountabilities in the Health & Safety field while helping to improve the safety culture in your organisation”.

The course is designed for managers and anyone giving work instructions to others. The syllabus includes:

  • Assessing risks
  • Controlling risks
  • Understanding responsibilities
  • Understanding hazards
  • Investigating incidents
  • Measuring performance

It takes around 22 hours to complete the course and we deliver this over 3 consecutive days. The course can be carried out in either face-to-face or virtually on Zoom. Following the training, the delegates take a written assessment and take away a risk assessment project which is returned within a month. Successful delegates then receive a certificate and we currently have a 100% pass rate.

We hope to run another session in April 2023 for the federation which will be advertised on our website.

BFFF EXPERT GROUP MEETING DATES FOR 2023

The BFFF Technical and Health & Safety teams are pleased to announce the dates for the 2023 Expert Group Meetings. We are looking forward to meeting with the group members to continue our discussions on industry news, changes and challenges to gain a wider understanding of the impact it may have on our members and how we can support them.

We are always happy for our members to raise questions or concerns for us to discuss at the expert group meetings and we will feedback accordingly. The meetings are held under Chatham House rules, meaning we aren’t able to share the full set of minutes, but we can provide an update on any of the topics discussed if our members are interested.

The Technical Expert Group Meeting Dates for 2023:

  • 25th January 2023
  • 7th June 2023
  • 11th October 2023

For further information, please contact Denise.

 

Health and Safety Expert Group Meeting Dates for 2023:

  • 25th April 2023
  • 13th September 2023
  • 6th December 2023

For further information, please contact Simon or Carla.

DEFRA PUBLISHES FAMILY FOOD 2020/21 REPORT

The Department for Environment, Food and Rural Affairs (DEFRA) have published their Family Food 2020/2021 annual report, which presents the results from the 2020/21 Family Food module of the Living Costs and Food Survey, covering household shopping and eating habits.

Around 5,000 households were surveyed annually, where they recorded their expenditure on all purchases, including food eaten out, over a two-week period.  Where possible, the quantities were recorded in the diaries, but otherwise they were estimated.  The datasets covered a detailed set of food and drink types, and were broken down by a number of characteristics including region, income, household composition and occupation, amongst others.

The report found the following:

  • In 2020/21, the amount that an average household spent on all food and drink, including alcoholic drinks and food eaten out, was £39.71 per person per week. When inflation is taken into account, the amount spent fell by 17.8% since 2019/20 from £48.31 and by 16.3% since 2017/18 from £47.43. In 2020/21 households spent £34.25 on all food and non-alcoholic drinks, down by 16.1% in real terms, from £40.84, since 2019/20.
  • Households spent £36.38 on household food and drink (including alcohol) in 2020/21. This increased by 10.4% in real terms from £32.95 in 2019/20. £31.56 of this (or 79.5% of total spend) was on food and non-alcoholic drinks, up by 8.8% in real terms, and £4.82 was on alcohol, up by 22.3% in real terms, since 2019/20.
  • Expenditure on food and drink eaten out fell by 78.3% in real terms from £15.36 in 2019/20 to only £3.33 in 2020/21. £2.69 of this was on food and non-alcoholic drinks, down by 77.3% from £11.83 in 2019/20, and £0.64 was on alcohol, down by 81.9% from £3.53 in 2019/20.
  • In 2020/21, the percentage of spend on food and non-alcoholic drinks for the average UK household was 14.4%, up from 10.8% in 2019/20. The lowest 20% of households, by income, spent 18.3% of their expenditure, up from 14.7% in 2019/20. This was due to hospitality businesses having to close during Covid lockdowns and households buying more food to eat at home.
  • Purchases of the majority of household foods saw a clear increase, with the most prominent being sugar, alcohol drinks, confectionary, cheese and vegetables (excluding potatoes) that increased by 23.7%, 20.3%, 18.8%,15.7% and 11.1% respectively. However, this was not the case for eggs, bread, cakes, and biscuits which saw a decrease in purchases in this most recent financial year.

To read the report in full, click here.

 

COMMUNITY SHOP SET TO SUPPORT THOUSANDS OF PEOPLE THIS CHRISTMAS THANKS TO GOODWILL FROM INDUSTRY PARTNERS

Community Shop, which operates a network of award-winning social supermarkets across the UK, is embarking on its biggest ever Christmas thanks to the generous support of industry partners.

With so many families facing the choice between a warm meal and a warm home, Community Shop is working with Ocado, Coca-Cola Europacific Partners, Warburtons, Quorn and Kinnerton to not only prevent waste, but also use surplus stock to ensure this festive period is as special as possible for those who may otherwise struggle, or go entirely without.

Christmas Dinners

Across all of Community Shop’s Kitchens, more than 1,500 members will come together to share Christmas Dinner, thanks to Ocado who has donated all of the ingredients. Quorn has also partnered with Community Shop to donate the vegetarian roasts for the Christmas Dinners and provide funding so that members can receive a significant discount on fruit and vegetables over the festive period.

Elf Breakfasts

During the school holidays, when children are without Free School Meal provision, Community Shop has joined forces with Warburtons, to welcome more than 600 children to special “Elf Breakfasts”.  Using donated crumpets, loaves of bread and pancakes, fun learning sessions will see the kids make pancake stacks, fruity crumpets and eggy bread.

Christmas Presents

To try and ensure children do not go without a gift this Christmas, Company Shop’s members across the country have also supported Community Shop by donating toys through in-store ‘Donation Stations’, which were also boosted by Zuru Toys and Company Shop Group’s parent company Biffa. 800 gifts were donated which will be distributed to children at Community Shop’s Santa’s Grottos. Kinnerton helped spread the Christmas cheer at the start of December, donating almost 7,000 chocolate advent calendars for members’ children.

Coca-Cola Europacific Partners have also donated 120,000 bottles of drinks, which Company Shop Group will unlock the value from to support Community Shop members across the country.

Gary Stott, Executive Chairman of Community Shop, said:

“Every year, the financial and wider pressures of Christmas can be extremely burdensome for many of the families we support. This year, these challenges are only heightened, and we’ve seen first-hand the increased numbers of people that are greatly in need of that extra support to help them through.

“Following an industry pledge to support Community Shop this Christmas, we were delighted that so many industry partners have come forward and supported us with generous donations to keep our shelves stocked with essential food and products, and enable us to deliver a special Christmas for our members and their children alike.

“It has been an absolute pleasure seeing the immense difference that all of the activities arranged, and donations given, have made to thousands of families and the wider community. We would like to extend a huge thank you to all those partners who have supported Community Shop and we look forward to continuing to work with the industry as we head into 2023, as we know that the demand and need for support – and therefore donations of surplus stock – will only continue.”

Community Shop is open to people living in low-income communities, providing high-quality food and essential products to members at more than 50% off the normal retail price. Alongside its stores, every Community Shop operates a Hub and Kitchen. These spaces are operated all year round, offering life-changing personal development support, and wholesome hot meals for families, with children eating for free.