BIRDS EYE LAUNCHES TWO FAMILY FAVOURITES UNDER ITS GLUTEN FREE RANGE

Number one frozen food brand, Birds Eye, has announced the launch of two NEW Gluten Free family favourites, with the introduction of Gluten Free Fish Fillets in Breadcrumbs and Gluten Free Chicken Nuggets, adding to its existing gluten free range.

Made from 100% Fish Fillets, and 100% Chicken Breast, the Gluten Free Fish Fillets in Breadcrumbs (2) and Gluten Free Chicken Nuggets (22) deliver the same great taste and high quality that its consumers recognise.

Available from Monday 6^th November, the new additions offer even more options to choose from in the frozen food aisle for the one in five[i] brits that follows a Gluten Free diet.

Birds Eye already have successful Gluten Free products in market such as Potato Waffles and Gluten Free Fish Fingers, which were launched last year. The range has been launched in response to the growing number of families that need to incorporate gluten free dietary requirements into meal times.

Steve Challouma, Birds Eye UK Marketing Director, comments: “Every day, Birds Eye food is served to millions of people across the country providing great taste and quality food for a range of diets within the family. By adding Gluten Free varieties of these favourites, Birds Eye has made meal times simpler and ensured that no one misses out or compromises on taste.

Challouma added, “The Free From category is seeing strong growth, with industry experts expecting the market to expand by 52% by 2020. As the number one frozen food brand, we will help to drive category growth by continuing to focus on the development of Birds Eye gluten free products that can sit on the plates of every Gluten Free consumer.

New additions to the Gluten Free range:

–              2 Gluten Free Fish Fillets in Breadcrumbs (RRP: £2.99) available in Tesco and Sainsbury’s

–              22 Gluten Free Chicken Nuggets (RRP: £3.50) available in Sainsbury’s

[i] Mintel, Free-from Foods – UK – December 2016