by BFFF
Oct 24th, 2016
3 mins
BFFF

BIRDS EYE INTRODUCES GLUTEN FREE FISH FINGERS TO PRODUCT PORTFOLIO

– The nation’s original beloved fish fingers now available Gluten Free

Leading frozen food brand, Birds Eye, has announced the launch of NEW Gluten Free Fish Fingers, marking its first foray into the Gluten Free category. Available from mid-October, the product offers gluten intolerant Brits the opportunity to enjoy one of the country’s most loved teatime treats, as research reveals that the free-from market is set to reach £673 million by 2020*.

Made from 100% fish fillets, Birds Eye’s Gluten Free Fish Fingers provide the same quality as the iconic original, but all ingredients containing gluten, such as wheat flour, or gluten containing bread crumbs, have been replaced with alternative flours and starches.

The range extension follows last month’s launch of a new above-the-line campaign for Fish Fingers, which saw the first fully dedicated Captain Birdseye TV ad in over a decade.

Birds Eye UK Marketing Director, Steve Chantry, comments: “The number of gluten intolerant consumers or those that choose not to eat gluten as part of a healthier lifestyle has rapidly increased over the last few years. With the launch of our Gluten Free Fish Fingers, we want to demonstrate that Birds Eye offers quality products for everyone. 

The move into Gluten Free is an exciting step for the brand. Fish Fingers currently make-up £120.2 million of the total frozen category and with the introduction of this coeliac friendly variant, we hope to drive incremental growth in the fish finger category and attract a new audience to the frozen market.”

Birds Eye’s new Gluten Free Fish Fingers will be available from the frozen gluten free fixture in Tesco, the frozen aisle in Co-op and on Ocado at a RRP of £2.49.

Webinars

Dec 9th, 2021
2 mins

Fareshare and Frozen

Nov 1st, 2021
3 mins

Lumina Intelligence give cautious optimism with menu counts increasing season-on-season in the latest BFFF industry webinar

Oct 28th, 2021
1 min

Butterflies in a Hurricane: Navigating Turbulence in Wholesale Energy Markets - BFFF exclusive

Sep 22nd, 2021
1 min

TRANSPORT AND GROUPAGE BREXIT SUPPORT SESSION

Sep 16th, 2021
1 min

FROZEN OPPORTUNITIES PRESENTED BY HFSS RECORDING

Aug 19th, 2021
1 min

The Future of Imports Recording

Jul 22nd, 2021
1 min

Integrating Social Value into your business recording