Jun 16th, 2021
3 mins

The Competition & Markets Authority (CMA) have recently launched a consultation on their ‘Draft guidance on environmental claims on goods and services’

The draft guidance is intended to apply to all businesses selling goods and services in all sectors of the economy including:

  • Businesses supplying products and services direct to consumers.
  • Manufacturers and wholesalers to the extent that the claims they makeabout their products have a direct impact on consumers.
  • Manufacturers and wholesalers to the extent that the claims they make mislead the businesses to whom they are supplying their products or services.

The draft guidance (and UK consumer protection law more generally) would be relevant to both UK-based businesses and businesses based outside the UK in so far as they are conducting activities in the UK.

Outlined within the document is a series of high-level principles to help businesses comply with consumer protection law as well as more detail regarding what businesses should do to apply those principles. Where businesses apply the principles, they would, in the CMA’s view, be less likely to mislead consumers and to break the law.

The CMA are seeking views from interested parties to a series of questions set out in section 3 of the guidance.

The guidance can be found here

Should any member wish to respond they should do so via email to  by no later than 5pm on 16 July 2021

We would also be grateful if you could inform of your intent to respond, along with a copy of your responses if possible. This will help us to assess member interest in this area.



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