CREED LAUNCHES NEW OPTIMISED PRODUCT GUIDE FOR SPRING/SUMMER 2016

Creed Foodservice has launched its new Spring/Summer Product Guide complete with new features including seasonal recipe ideas, chef’s tips and the latest market trends and insights.

Available in both print and an easy-to-navigate online format, the guide has five sector specific sections, designed to allow chefs and caterers easy access to sector relevant products.

With over 6,000 lines available across Creed’s comprehensive range, as well as the own brand Country Range and fresh and speciality brand Mise en Place products, the guide includes leading branded products across frozen, chilled, grocery, fresh produce, butchery and non-food categories.

The guide features catering essentials and includes an updated product range that takes into account the latest consumer and industry trends to keep in line with the needs of businesses.

An updated ‘free-from’ section gives a broader choice of menu options for operators catering for gluten and dairy free intolerance sufferers and diabetics.

Following on from the success of recipe ideas in last year’s product guide, Creed’s Executive Development Chef Rob Owen has formulated more new and exciting recipes to provide inspiration for spring and summer menus.

Rob has a wealth of experience in the trade and hospitality industries and understands the importance of working with caterers to ensure that their product offering meets commercial requirements. Rob has given tips throughout the guide on how to best use products to add alternative twists to dishes which are in keeping with trends, menu inspiration, serving suggestions and for ease in the kitchen in order to maximise profits.

Holly Earl, Marketing Manager at Creed Foodservice, said:

“We wanted our Spring/Summer Product Guide to be as much of a kitchen resource and source of inspiration for caterers in the kitchen, as a guide.

“Our Executive Development Chef Rob Owen’s recipe section and tips on product applications throughout the guide has been key to us achieving this. We also distributed the guides to our customers via post, with personalised covers for their business name – further emphasising the importance of strong, collaborative relationships between wholesaler and customers.”

Creed is one of the UK’s leading independent family-owned foodservice wholesalers who supply an extensive range of quality multi-temperature products and services to the care, education, hospitality and destination leisure sectors. They also supply to garden centres and visitor attractions throughout the UK.

To view the 2016 Spring/Summer Product Guide visit www.creedfoodservice.co.uk