FARM FRITES LAUNCHES ITS ULTIMATE CHIP.. for the ultimate offering
Potato grower and manufacturer Farm Frites has announced the arrival of its Ultimate Chip.
Launched as the company celebrates 25 years in the UK, the Ultimate Chip offers an authentic, high quality accompaniment side dish for premium casual dining operators.
Manufactured at the peak of freshness from two of Farm Frites’ best potato varieties, the Ultimate Chip contrasts a perfect fluffy inner for a melt in the mouth feel and a crispy outer for the perfect crunch. It offers a truly rustic feel by being ‘perfectly imperfect’ in design; popular among consumers and for operators who offer a premium ‘gastro’ menu.
“The development of this product has been years in the making and we are so proud of our Ultimate Chip, explains Nic Townsend, marketing manager UK & Ireland, Farm Frites. “The UK gets the first taste of this product because it has been developed for us – we had valuable input from a team of chefs who work in the premium burger and casual dining sectors and know that we have taken our time to get this right.
“The texture of our Ultimate Chip is second to none. We have created a full chip that is effectively a roast potato in terms of its inner fluffiness and external crisp. The imperfect lengths in each serving will offer an authentic product with more of a focus on texture, crispiness and taste.”
“The Ultimate Chip goes beyond triple cooked and is based on a ten step process – just like the professionals would like to do in their own kitchens. Using professionally prepared and frozen chips has many benefits over cooking from scratch; waste reductions, less mess for easier cleaning and reduced health and safety concerns that can sometimes surround farmed vegetables.
“We hope that our Ultimate Chip can take the strain off busy chefs and offer time savings with the end result to match with the chips they make themselves. Our company vision is to grow from potatoes to happy faces and we are confident that our Ultimate Chip is a large step in the right direction.”
The Ultimate Chip is stored frozen and can be deep fried in small quantities for just 4-5 minutes. It is fully allergen free and reaches the Governments Salt Pledge target.