by BFFF
Jul 20th, 2015
3 mins
BFFF

HOLLAND’S LAUNCHES NEW PRICE MARKED PACKS

Hollands PiesHolland’s Pies, the UK’s best-known producer of pies and pastries and number one frozen individual pie brand* is set to join the move to Price Marked Packs in convenience stores.

The top two selling Holland’s lines – Potato and Meat Pie and Steak and Kidney Puddings will be available in Price Marked Packs. The 2-pack cartons will be prominently priced at £2, ideal for the convenience channel. Both products are microwaveable in under 5 minutes and are in the Top five fastest selling individual pie lines nationally *

Bill Smith-Coats, spokesperson for Holland’s said: “The launch of our new Price Marked Packs will only further strengthen our number one position in the individual pie category. Price Marked Packs are becoming more and more important to the convenience sector with the majority of branded goods making the move. This clear pricing structure provides transparency to consumers which creates shopper confidence to buy in this channel”

According to sector research specialists Him! 61% of shoppers say knowing an outlet sells Price Marked Packs makes them more likely to visit a store, demonstrating a clear opportunity for convenience retailers*

Produced in Lancashire, Holland’s is one of the UK’s best-loved pie makers; producing a range of delicious pies, puddings and pastries. For further information on the Holland’s Pie range please visit www.hollandspies.co.uk

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