Vypr

Company Profile

Vypr is the world’s leading Product Intelligence Platform, enabling companies to understand their target consumers with fast, cost-effective insight – helping them make better decisions, for winning products. More than an ordinary research panel, Vypr is built on Behavioural Science and Agile principles, turning decision-making into a science, with data-driven product optimisation.

Every week, Vypr tests 1000\'s of products with consumers: providing effective tools and techniques – built on data and behavioural science – that deliver cost-effective, fast, reliable, and consumer-led intelligence to improve purchase intent and accelerate product performance. From initial concepts, product names, branding, and packaging to ingredients, colourways, pricing, and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is driving purchase intent.

Vypr’s technology connects products to consumers like never before. They break down every element of new and existing product propositions into their constituent parts; testing their relative contributions to purchase intent with 1000s of consumers via smartphone, both online and in-store.

Their panel is representative of the UK population and within 48 hours, you’ll see – light as day – what is holding back a product and have the power to dial-up/down features to maximise impact on shelf, in-store and online.

Head over to www.vyprclients.com to join the likes of M&S, Pilgrims, Frostkrone, and Forza who are all benefiting from Vypr’s product intelligence technology - connecting you to 1000s of consumers and unlimited opportunities to test your latest innovations or iterations.