
Company Profile
Circana™ is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, manufacturers, and retailers seeking to optimize their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth. Circana’s Liquid DataTM technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise.