Kantar have been kind enough to share with us the Retail Market Share numbers for Retailers in the Frozen Food Category.
All Retailers have recorded year on year value growth. We have seen some quite small changes in share over the 52-week period, with all Retailers showing very small share changes. Therefore, most companies have seen absolute value growth in the category.
Independent and Symbol Retailers saw the largest growth in actual turnover of 44.5% with M&S just behind at 38.4% followed by Ocado at 22.9%.
Waitrose and Sainsbury, both with normally a chilled focus, seeing value sales grow ahead of the overall market.
The data shows that three of the Big 4 saw sales grow behind the average of 13.8%, as did Iceland.
It is also interesting to see Aldi and Lidl being in the middle of the pack as the growth of £871m has been spread across the market.
You can download the data here: https://bfff.co.uk/members-area/industry-data/