Barcelona once again becomes a place where innovation and the most ambitious creators in the food industry come together. Vičiūnai Group has made a strong impression for the second year in a row.

At the international “Seafood Expo Global 2026”, the company received the prestigious “Best Retail 2026” award for its naturally flavored “Viči” smoked herring pieces.

This award is far more than just another trophy on the shelf. It is a global mark of quality, with producers from over 50 countries competing each year. Winning such a distinction means not only standing out from competitors but also confirming that the products meet the highest international standards. It is a significant achievement not only for the company but also for the entire team that consistently worked on developing, refining, and presenting the product.

The judging panel of “Seafood Expo Global 2026” consists of independent experts – from culinary professionals to retail leaders. Every aspect is evaluated: innovation, sustainability, taste, packaging, and market relevance. It is a platform where decisions are driven not by compromise, but by clearly defined quality criteria.

The award-winning product by Vičiūnai Group stands out for its simplicity, which today has become a true luxury. The naturally flavored smoked herring pieces are created without additional seasonings or flavor enhancers – a deliberate choice that reflects the growing consumer demand for authenticity and clean-label products. This decision demonstrates not only refined taste but also a deep understanding of modern consumer expectations.

It is important to emphasize that this achievement is no coincidence. It is the result of a well-defined strategy. Vičiūnai Group consistently invests in innovation, sustainable production, and product development focused on the consumer of the future. Such decisions not only help maintain competitiveness but also shape new market directions.

This year, Barcelona once again became not only a stage for victory but also the beginning of new opportunities. The international exhibition opens doors to new partnerships, inspires the development of global ideas, and encourages bold experimentation in creating the products of tomorrow.

This victory is a shared achievement of the team, partners, and clients. It reflects the collective effort, ideas, and belief invested by everyone involved. Most importantly, however, it is not the finish line – it is another starting point to move forward: to create more boldly, grow faster, and share flavors that speak all the world’s languages.