by BFFF
Aug 21st, 2015
1 min
BFFF

Why your brand needs a health-check

The environment for brands is becoming ever more challenging:

  • Rapidly changing grocery trade
  • Increasing influence of discounters
  • Media fragmentation
  • Growth of on-line shopping
  • Increasing digitalisation
  • Influence of social media
  • Challenging factors in brand recognition and awareness

All of this results in the need for your brand to nurture brand clarity and strength.  Richard Pearson Marketing in association with Discover Brand Creation have created a 5 point approach to health-check your brand.

Click Here to view the 5 Point Health Check

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