Mar 28th, 2024
3 mins
Goodfella’s is offering shoppers a complete big night in experience by expanding its pizza and ready meal portfolio with four new frozen sides: Cheesy Pizza Bites, Mozzarella Cheese Bites, Cheese & Ham Croquettes and Mozzarella Arancini. Available now, the range will help retailers tap into the increased shopper demand for ‘fakeaways’, maximising the sales opportunity.
Research shows that there were 3 billion more meal occasions consumed at home in 2023 vs 20191, and the current economic landscape means shoppers want to replicate their favourite takeaway or restaurant go-tos at home for an affordable price. The new sides give shoppers a tasty side of plate option or an indulgent finger food that can be enjoyed during a night in with family or friends, at a more competitive price than the current takeaway offering.
Claire Hoyle, Head of Marketing at Goodfella’s, said: “As purse strings tighten, consumers are looking for ways to treat themselves at a lower price point. Our new sides cater to this perfectly by offering shoppers delicious, indulgent options they can add to their meals for a complete big night in experience. The launch builds on Goodfellas’ ongoing strategic effort to provide consumers with full meal solutions, after the recent introduction of our Italian ready meals range in 2022, which is now worth over £3.6m2. Following this success, we are continuing to diversify our portfolio to help retailers tap into the growing demand for ‘fakeaway’ offerings and help drive incremental sales.”
The range is now available in Asda stores nationwide with an MRSP of £2.50 and will be launching in Sainsbury’s from March. Sainsbury’s will be running a promotion on the NPD from 17th March – 9th April, in which consumers can purchase the sides for £2.
