Jan 14th, 2026
2 mins
Members will recall last week’s article highlighting that new advertising rules for ‘less healthy foods’ have now entered into force.
This week the BFFF attended a meeting, as well as a follow-up webinar hosted by the ASA and CAP on ‘LHF: The Basics’. The slides from the webinar are now available here and members can also watch the recording via the CAP YouTube channel.
Further guidance on this topic is available on the ASA website, which you may also find helpful, and Clearcast have also written a blog.
Questions can also be directed to the ASA Copy Advice Team although we would encourage you to review the guidance linked above first, as it may already address your query.
Please contact Clearcast directly if you have a question about their forms and procedures.
To keep up to date with upcoming ASA/CAP events you’re also encouraged to sign up to their newsletter via their website.
