Feb 18th, 2026
8 mins
Come and Visit BFFF and the team on stand – N4069
The British Frozen Food Federation (BFFF) and it’s members will be strongly represented at IFE 2026, with a wide range of member companies set to exhibit in the Frozen Food section at Excel London from 30 March to 01 April. Together, they will showcase the breadth of the UK frozen food sector and its importance to retail, foodservice and wider supply chains, reinforcing frozen food’s growing role in the future of food.
Rupert Ashby, CEO of the British Frozen Food Federation, discussed the show’s 2026 theme: “Feeding the Future is about ensuring we’re able to deliver food that works for modern life while supporting healthy-living goals and strengthening the UK’s long term food security and resilience. Frozen food will play a vital role in all of these areas, offering consistently high quality, nutritious products that support busy households, foodservice and public sector catering – including schools – at an affordable cost.
“With its flexibility, reduced waste and year-round availability, frozen is central to building a resilient food system that can adapt to changing needs while continuing to feed the nation well.”
Federico Dellafiore, Event Director for IFE, added: “Frozen food is central to how the food and drink industry responds to the challenges shaping the future of food, from affordability and availability to waste reduction and supply chain resilience.
“At IFE, we continue to see strong interest in frozen from buyers across retail, foodservice and manufacturing, reflecting its growing importance as a practical, scalable solution that supports both commercial needs and long-term food security.”
Showcasing the breadth of the frozen food sector
BFFF members exhibiting at IFE 2026 will reflect the diversity and strength of the frozen category. UK-based businesses including Action Foods, Crown Foods Ltd, Freshasia Foods Ltd, Gazebo Fine Foods Ltd, Meze Foods and Dairy Products Ltd, Pan Euro Foods, Peter Green Chilled, Qualitops (UK) Limited and Taj Foods Ltd will highlight the depth of expertise within the domestic market, spanning sourcing, distribution and specialist product ranges.
Producers and suppliers with strong international links will also be well represented. Companies such as AIDA Foods, Fruveco, Roussel Onions, SEARA, Sino International Trading Ltd and WEDA Sp. z o.o. will bring a global perspective to the show floor, underlining the importance of frozen food in international trade and supply resilience.
The presence of organisations such as Seafish UK Ltd and Jersey Dairy will further demonstrate frozen food’s relevance across key UK food categories, while Han Dian (UK) Ltd and Ebrofrost will reflect the continued growth of specialist and imported frozen ranges in response to evolving consumer demand.
Alongside commercial exhibitors, the British Frozen Food Federation itself will be present at IFE, providing a focal point for discussion around industry standards, collaboration and the future direction of the sector.
Frozen food and the future of food
As conversations around affordability, sustainability, food security and waste continue to shape the industry, the strong showing from BFFF members at IFE 2026 will highlight frozen food’s unique ability to address these challenges at scale.
From established UK suppliers to international producers and specialist distributors, BFFF members at IFE will collectively demonstrate why frozen food remains central to feeding the nation, now and in the years ahead.
The BFFF’s involvement at IFE 2026 will also be reflected in the seminar programme, with Rupert Ashby appearing alongside Louise Collier of Birds Eye UK in the session ‘Frozen food reimagined: How do UK consumers see it now?’ Taking place on the Future Food Stage sponsored by Brambles Digital, the session will explore how perceptions of frozen food are evolving in response to modern lifestyles and changing consumer priorities.
Drawing on recent research from Nomad Foods and the BFFF, the discussion will examine shifting attitudes around convenience, versatility and quality, as well as the growing scrutiny of ultra-processed foods and how frozen fits into that conversation.
Designed to offer practical takeaways, the session will provide brands and retailers with insight into the current frozen food landscape and how they can align their propositions with the realities of today’s market.
Find out more about everything happening as part of IFE 2026, and secure your free trade ticket, at ife.co.uk.
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