Mar 5th, 2026
3 mins
As frozen continues to over-index on convenience and reduced food waste, the refreshed Tenderstem® Frozen range delivers what shoppers increasingly expect: quality without compromise, available whenever they need it. Always there in the freezer when fresh has run out, Tenderstem® Frozen offers the same sweet, slightly nutty taste and distinctive eating experience the brand is known for.
Harvested at peak quality and frozen shortly afterwards to lock in flavour and texture, the range is just as delicious as it is convenient — a natural fit for a brand built on quality and everyday versatility.
The relaunch brings Tenderstem® Frozen into the brand’s recently refreshed visual identity. The updated look sharpens its premium positioning and strengthens standout on shelf, reinforcing Tenderstem®’s distinctive personality while maintaining the strong recognition that has made it a fixture in shopping baskets across the UK.
The frozen range builds on continued brand momentum. Tenderstem® continues to reach more shoppers nationwide, growing penetration and driving conversion within the broccoli segment. As more shoppers trade up within the category, they are choosing the broccoli that delivers on the brand’s “Broccoli but Better” promise.
With strong brand equity, increasing shopper penetration and a refreshed presence in frozen, Tenderstem® is well placed to drive incremental growth across the total vegetable category — offering retailers a premium, branded option in a segment where quality cues matter more than ever.
