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MORE WINS FOR BRAKES FOOD AT THE CATERER SUPPLIER AWARDS

Brakes, the UK’s leading foodservice wholesaler, enjoyed success at the Caterer Supplier Awards, as it took home three of the six food awards available.

The awards, organised by leading foodservice publication The Caterer, saw Brakes win Seafood Product of the Year for its Dockside Argentinian Rosso Shrimps; Meat and Poultry Product of the Year for the South American Angus Ribeye Steak (28-day aged); and Dessert of the Year for its Vegan Belgian Sweet Waffles.

Paul Nieduszynski, Brakes Commercial Director, said: “The one thing that all our customers have in common is that they want to serve great food, whether they are a hospital or a Michelin-starred restaurant, which is why we have such a big focus on food and new product development.

“We already have the best and most comprehensive range in foodservice, which has seen us win more than 20 major awards for our food this year.  Our mission is to provide great food that our customers are proud to serve and these awards show that we are delivering on that promise.”

 

BIRDS EYE KICKSTARTS VEGANUARY 2022 WITH NEW ‘DO-WHAT-YOU-CAN-UARY’ CAMPAIGN

Birds Eye Green Cuisine is launching a new campaign this Veganuary, in an effort to encourage shoppers to ‘do what they can’ when it comes to increasing their consumption of plant-based products. Making a pun on the popular month of meat-free eating, Do-what-you-canuary’ will seek to empower shoppers to do their bit in reducing the amount of meat they eat, without feeling the pressure of going 100% meat-free for the whole month.

 

Veganuary plays an important role in attracting new shoppers into the meat-free category, having seen a +20% increase in penetration last January, totalling £23m[1]. It’s a crucial month for retailers’ meat-free sales, and last year it accounted for 9% of total annual meat-free sales. It also provided a 22% boost to category sales compared to other months[2], making it an important period for brands to activate in. The launch of a new multi-channel campaign from Birds Eye follows upon the impressive performance of its Green Cuisine brand, which has experienced three consecutive years of double-digit growth and is now worth £19.2m[3].

 

Victoria Westwood, Senior Brand Manager at Birds Eye said: “We’re on a mission to show how plants can be at the heart of every meal, and encourage people to increase their consumption of plant-based food for both the benefit of themselves as well as the planet. Yet, while Veganuary is crucial in attracting new shoppers to the category, we recognise that many are caught between wanting to make a difference but without having to commit to completely shifting away from meat-based products.

 

Do-what-you-canuary’ targets flexitarian shoppers who want to reduce their meat consumption, but on their own terms and without the associations that come with being labelled as a vegan or meat-eater. We want to reassure shoppers to do what they can when it comes to enjoying meat-free food, and to do so free from the labels, pressures and pretention of plant-based eating. With the number of options available as part of our Green Cuisine range, we’re perfectly positioned to make it even easier for shoppers to add more plant-based foods to their diet, throughout January and the rest of 2022.”

 

Birds Eye Green Cuisine’s appeal with shoppers can be partially attributed to its extensive range of meat-free versions of some of the nation’s most-loved teatime foods. Recent launches of various Chicken-free products and Fish-free Fingers have driven category growth further, with 51% of Green Cuisine sales coming from these recent NPD launches[4], as shoppers enter the category through purchasing plant-based products that are reflective of their favourite meat-based dinner time foods.

 

Birds Eye Green Cuisine’s multi-channel Do-what-you-canuary’ campaign is set to roll out on 3 January 2022, across TV, VOD and OOH in conjunction with in-store activations at major supermarkets.

[1] Nielsen Scantrack, Frozen Meat Free, data 4wks to 30 Jan 2021

[2] Nielsen Scantrack, Frozen Meat Free, data 4wks to 30 Jan 2021

[3] Nielsen date 6th Nov 2021

[4] Nielsen Scantrack, MAT 52 weeks from 19.07.21 to 17.07.21

ICELAND BECOMES FIRST MAJOR UK SUPERMARKET TO SELL MINCE PIES FREE FROM PLASTIC PACKAGING

Iceland is offering its customers the choice of a plastic-free Christmas dinner with the launch of 42 products that have no plastic packaging, including its award-winning mince pies.

The Luxury Mince Pies, with plastic free packaging, will be in store from Monday 13th December and were recently awarded a Which? Best Buy so shoppers are guaranteed a delicious bite while they do their bit for the planet.

Over the last two years, Iceland has offered all three Christmas dinner courses in either plastic free or reduced plastic packaging, as part of its global-first commitment to remove plastic from all own label packaging.

The supermarket has continued to redevelop the packaging for a number of products to significantly reduce or remove plastic packaging in some of its Christmas favourites, including its Iceland Iced Christmas Cake, Iceland Christmas Pudding with both plastic-free products expected in store on 13th and 16th December respectively. 

Iceland’s new packaging solutions – which include cartonboard, parchment paper, foil trays and card packaging – will reduce the production and consumption of plastic, helping to further reduce the supermarket’s plastic footprint.

Richard Walker, Managing Director at Iceland Foods, said: “We’re delighted with what we’ve achieved this year – significantly increasing the number of products free from plastic packaging in our Christmas range. Our team continues to innovative in order to find alternatives to plastic, and it’s testament to their dedication and tenacity and to our suppliers that we are making real progress.

“Our mince pies are not just helping us win awards, but now they’re helping us to reach our target of eliminating plastic from our own-label range – making them a true Christmas gift this year.”

This follows Iceland’s latest commitment to be plastic neutral from 2022 by offsetting its entire remaining plastic footprint, and builds towards Iceland’s commitment of removing plastic packaging from its own label products.

For further information on Iceland’s plastic reduction progress to date, please visit sustainability.iceland.co.uk.

A full list of the range can be found below:

Plastic free Christmas products:

  • Iceland Luxury Mince Pies
  • Luxury King Prawn & White Wine Shells
  • Iceland Mini Steak Bakes
  • Iceland Mini Traditional Pasties
  • Luxury Lasagne bites
  • Luxury Mac & Cheese Pie
  • TGI Fridays Mini Lobster Mac & Cheese
  • Luxury British Easy Carve Extra Tasty Turkey Crown
  • Iceland Small Perfect Turkey Joint
  • Iceland Perfect Turkey Crown
  • Iceland Stuffed Perfect Turkey Crown with Chestnut and Cranberry Herb Stuffing
  • Iceland Perfect Turkey Crown wrapped in Bacon
  • Iceland Easy Carve Large Turkey Breast Joint
  • Iceland XL Perfect Turkey Crown
  • Luxury Festive Turkey Crown with Festive Stuffing Parcel
  • Luxury Easy Carve Stuffed Goose
  • Luxury Three Fish Roast
  • No Bull No Beef Wellington
  • Luxury Salmon En Croute
  • Iceland Stuffed Perfect Turkey
  • Iceland Turkey Breast With Bacon
  • Harry Ramsden’s 8 Battered Pigs in Blankets
  • Luxury Classic Trifle Slice
  • Luxury Black Forest & Chocolate Mousse
  • Luxury Hazelnut Dome
  • Luxury Chocolate Orange Cheesecake
  • Luxury Belgian Milk Chocolate & Praline Torte
  • Luxury Morello Cherry and White Chocolate Cheesecake
  • Luxury Raspberry and White Chocolate Gateau
  • Luxury Black Forest Chocolate Gateau
  • Luxury Raspberry and Lemon Meringue Stack
  • Luxury Toffee & Pecan Roulade
  • Luxury Raspberry and White Chocolate Cheesecake
  • Luxury Giant Chocolate Bar
  • Luxury Triple Chocolate Gateau
  • Luxury Ultimate Chocolate Log
  • Iceland Iced Christmas Cake
  • Iceland Christmas Pudding
  • Iceland Cheddar & Chilli Truckle
  • Iceland Smoked Cheddar Truckle
  • Iceland Wensleydale & Cranberry Truckle
  • Iceland Double Gloucester Chive & Onion Truckle

EXCLUSIVE BIRDS EYE STUDY REVEALS AREAS FOR FROZEN GROWTH IN CONVENIENCE CHANNEL

  • 34% of retailers have witnessed increased shopper demand for the frozen category over the last 12 months[1]
  • Demand for meat-free and free-from products has driven many retailers to expand their offering, with 81% of retailers now stocking ‘free-from, plant-based and meat alternative meal centres’[2]
  • 39% of retailers have reported that their biggest challenge when it comes to frozen food in their stores is not having enough space[3]

 

New research from Birds Eye has revealed the biggest trends and challenges that convenience retailers face within the frozen food category. Having conducted a similar survey last year, Birds Eye has worked with KAM Media once again to understand how it can support retailers to drive their frozen food sales in 2022.

 

Through a dedicated survey of 200 independent UK retailers, the findings point to sustained high consideration for frozen food within the category through the last year. 1-in-3 retailers (34%) have seen increased shopper demand for frozen over the last 12 months[4], with a quarter (25%) of retailers intending to invest further in their frozen category in 2022 – a growth of 6% points compared with last year’s survey results[5].

 

The study also explored the potential barriers to expansion that many retailers face, with 39% of respondents citing insufficient space for additional freezers the biggest challenge to growing frozen sales in their store[6]. A large number of retailers are also missing out on new consumer trends and shopper demands, with 23% sticking with the products they’ve always stocked[7].

 

Joss Bamber, Head of Convenience at Birds Eye, commented: “2021 has proven the important role that retailers play in supporting their local communities, with a major part of that being the services and products they provide. Demand for frozen products within the convenience channel is here to stay, so there is a definite need for retailers to prioritise their frozen range in store, ensuring they are stocking the right products to capitalise on a real sales growth area.

 

“As leaders of the frozen food category, we’re in an important position to support independent retailers with the right category advice and planograms that can help their freezers to work as hard for them as possible. Instore space is always at a premium for store owners, so the challenge for retailers is utilising what little freezer space there already is to ensure maximum frozen sales. It’s crucial that retailers are making informed decisions on the best products to stock, so our advice is always to listen to what customers are asking for, stock the core bestsellers and top-up with new products that will excite and attract shoppers to the category.”

 

The booming plant-based and free-from segment looks set to continue growing in 2022. 81% of retailers now stock ‘free-from, plant-based and meat alternative meal centres’, as growing demand drives appetite for products that can help shoppers meet their dietary and lifestyle needs[8].

 

“With Veganuary just around the corner, many shoppers will be looking for convenient, healthy and cost-effective plant-based options that can be easily added to their diets,” Bamber continues. “Birds Eye’s Green Cuisine range has performed exceptionally well within the channel over the last year, helping convenience retailers to capitalise on the frozen meat-free sector growth of +50.5% over the last two years[9].”

 

[1] KAM Media audit of 200 UK retailers, conducted November 2021

[2] KAM Media audit of 200 UK retailers, conducted November 2021

[3] KAM Media audit of 200 UK retailers, conducted November 2021

[4] KAM Media audit of 200 UK retailers, conducted November 2021

[5] KAM Media audit of 200 UK retailers, conducted November 2021

[6] KAM Media audit of 200 UK retailers, conducted November 2021

[7] KAM Media audit of 200 UK retailers, conducted November 2021

[8] KAM Media audit of 200 UK retailers, conducted November 2021

[9] Nielsen Scantrack, Total Coverage, frozen meat-free, w/e 09.10.21

RISING THREAT OF DRUG DRIVING SEES CHARITY CRIMESTOPPERS LAUNCH APPEAL AND CAMPAIGN FOR ANONYMOUS INFORMATION ON REGULAR ABUSERS

Shocking new stats show the charity saw drug driving reports more than double over past three years.

Independent charity Crimestoppers, in partnership with D.tec International, has launched a new national campaign to target those who get behind the wheel and drug drive.

It comes as new statistics from the charity show drug driving reports Crimestoppers received anonymously that are passed on to law enforcement have risen from 5,028 (April 2018-March 2019) to 10,580 (April 2020-March 2021) – a 110% increase over three years.

 

Drug driving Crimestoppers reports sent to police
Apr 2018 – March 2019 5,028
Apr 2019 – March 2020 8,780
Apr 2020 – March 2021 10,580
Change in 3 years 110%

 

One in twenty fatalities on our roads nationally is caused by drug drivers. There have been significant rises in arrests for drug driving in some areas, such as in the North West. This includes 2020 figures from Cumbria Police, who recorded 883 drug driving arrests, twice the number for drink driving (437) in the same period.

Crimestoppers’ 4-week campaign highlights how drug drivers put not only their own, but other people’s lives at risk. The charity is urging people to speak up about regular drug drivers, as this information helps prevent potential damaging or fatal collisions from happening.

Crimestoppers is independent of the police and guarantees complete anonymity to more than 1,500 people who contact the charity each and every day. This promise has been kept since the charity began back in the late 1980s, helping to give a voice to the fifth of people it’s estimated who refuse to speak to the police.

D.tec International supplies DrugWipe, the instant readout disposable drug detection device which is used extensively for roadside driver drug screening by all 43 police forces across the UK.

Information Crimestoppers would like to receive includes:

  • Who the person is and what they look like?
  • Where do they take drugs and how often they do it?
  • What type of drug or drugs are they are taking regularly?
  • Where and when are they driving?
  • Their vehicle’s make and registration number

 

Mick Duthie, Director of Operations at the charity Crimestoppers, said: “Often the victims of road traffic collisions are passengers in cars driven by those under the influence of drugs, so community intelligence is vital to helping keep our streets safe.

“This appeal and campaign to raise awareness will help tackle the false belief that it’s only drink drivers who can be easily detected. We aim to discourage those who may be thinking of getting behind the wheel, and ensure that they think about the implications of their actions on themselves, their families and the loved ones of potential victims.

“Since we began in the late 1980s, we’ve always kept our promise of anonymity to everyone who does the right thing and contacts us.”

Ean Lewin, Managing Director of D.tec International, said: “It took several decades for society to accept that drink driving is a significant problem and even today this careless and selfish act continues to kill or seriously injure innocent lives.

“Drug driving has grown in the dark and is now a significant and rapidly growing problem across the UK. Since it was introduced as an offence six years ago, only now is the scale of the problem becoming apparent with two to three times more arrests than drink driving in some parts of the UK.

“As police forces across England, Wales and Scotland begin to release statistics for the first week of their annual Christmas drink and drug drive campaign, the numbers demonstrate an increase on last year and the pre-Covid year before that. The facts speak for themselves – this is an horrendous situation and more must be done to address it.” 

Those with information about regular drug drivers are asked to complete Crimestoppers’ simple and secure anonymous online form at www.crimestoppers-uk.org or alternatively call the charity’s UK Contact Centre on freephone 0800 555 111.  You will stay 100% anonymous. Always. 

If it’s an emergency, always contact the police by dialling 999.

 

BRAKES HELP FOR HOSPITALITY CAMPAIGN WINS ACCOLADE FOR BEST CHANNEL PARTNER PROGRAMME AT INCENTIVE AWARDS

Brakes already has a reputation for award winning products, and industry leading CSR, but its latest accolade – Best Channel Partner Programme at the Incentive Awards – recognises the outstanding success of its Help for Hospitality Campaign.

The objective of the Help for Hospitality Campaign was to put money back into the pockets of hard-pressed hospitality businesses who have had to weather the unprecedented storm created by the Coronavirus. And it achieved this to outstanding effect with a campaign that included more than 3,500 price cuts, a ‘cashback’ style scheme to help reward businesses, and bespoke promotions. All complemented by support for some of the UK’s leading hospitality charities. 

Commenting on the award the judges said: ‘This was a great initiative. Brakes operates in one of the sectors heavily affected during the pandemic and this was a well-executed, fast response programme that built genuine goodwill and value.’

‘During the course of the campaign 7,944 Brakes customers engaged with Help for Hospitality and as a result of this we issued £1.97m back to loyal Brakes customers as cashback, strengthening their businesses with extra cash as they recovered from pandemic disruptions,’ says Leon French, Brakes Customer Marketing Director. ‘That’s millions of pounds that will go back into the UK economy, helping not just the hospitality sector, but the high street in general, and providing untold downstream benefits to businesses and their employees.

‘The campaign has been an outstanding success not just because of the cash benefits it has provided for our customers during the pandemic, but also because of the significant and wide ranging financial support it has generated for charities that help those in need within the hospitality sector. As a business that puts CSR at the core of everything we do, we are delighted to know that by partnering with industry focussed charities such as Hospitality Action, Springboard, Hospitality Health, and our very own Meals & More, we have made a real difference to the lives of families and businesses right across the UK at a time when they need help the most.’

‘Few other channel programmes have been designed with such overwhelming benefits to the customer. As a result, not only have we driven an unprecedented volume of trade to their own business we have also worked with manufacturers, suppliers, and their customers to invest in the future of the sector they depend on at the same time,’ concludes French.

Now in their sixth year, the objective of the Incentive Awards is to recognise and reward the employee programmes, people and technology that showcase exceptional execution, creativity, and innovation.

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