The Food Standards Agency (FSA) have published their most recent Consumer Insights Tracker which covers the period January – March 2025.  

Key findings: 

• Approximately a fifth of respondents (21%) were worried about being able to afford food in March 2025. This represents a decrease from December 2024 (26%).  

• In March 2025, 19% of respondents reported worrying about the availability of food for their household in the next month. This remained consistent throughout the quarter (19% in January, 21% in February, and 19% in March). These figures were lower than the 24% who reported worry in December 2024. 

• Food prices (87%) and ultra-processed food (78%) were the top two food concerns in March 2025. The percentage who reported concern about these issues has been relatively stable over time and is in line with this time last year. 

• Looking at data from January to March 2025 combined, respondents aged 16-34 and 35-54 were more likely than those aged 55+ to report being highly concerned about food prices (53% and 54% vs 41%) and food poverty and inequality (40% and 38% vs 30%). Respondents limited by a disability/health problem were also more likely to be highly concerned about food prices (54%) and food poverty (41%) vs those not limited (46% and 33%). 

• 63% were confident in the food supply chain in March 2025. Confidence in February (64%) and March (63%) is higher than September 2024 – January 2025. 

• Among those with some knowledge of the FSA, the proportion who trust the FSA to do its job rose from 57% in December 2024 to 64% in March 2025. Over the same period, confidence in the FSA communicating openly with the public about food-related risks rose from 64% to 70%. 

Read the full report here