Sep 24th, 2025
5 mins
Oakland International is delighted for Michelle Ganderton as she takes on the role of Head of D2C (direct to consumer), a milestone achievement that celebrates more than 25 years of dedication, growth, and leadership within the business.
Michelle first joined total supply chain solutions provider Oakland in 1998 at just 16 years old, starting on the production line packing biscuits. Since then, she has gained extensive experience by excelling in a wide array of roles including case picker, receptionist, QA assistant then supervisor, production manager, and operations manager. Each position offering the opportunity to build her in-depth knowledge and a unique understanding of the business from the ground up.
Now leading Oakland’s D2C operations, Michelle is responsible for overseeing a vital and fast-growing part of the business covering operational efficiency, delivering on customer expectations, driving strategic growth, and leading her team to success.
Reflecting on her promotion, Michelle commented: “I’m incredibly proud and grateful for this opportunity. Having grown with Oakland since my very first job, this promotion represents not just my personal journey but the growth and transformation of the company over the years. I hope my story encourages others, especially women considering a career in warehousing and logistics, to see the potential and opportunities this industry has to offer.”
Playing an instrumental role in supporting Oakland’s transformation over the past two decades, as the business has expanded in scale, ambition, and technological innovation, all while staying true to its core values.
Congratulating Michelle on her promotion, Dean Attwell, Co-Founder of Oakland International, said:
“Michelle’s journey is nothing short of inspirational. From her early days on our production line to now leading one of the company’s most strategically important areas, she has consistently demonstrated resilience, adaptability, and excellence.
“Her deep understanding of the business and her commitment to supporting and empowering her colleagues make her the ideal person to take forward our D2C operations. We couldn’t be prouder to see Michelle achieve this well-deserved milestone in her career.”
Michelle’s appointment as D2C Operations Manager also reflects Oakland International’s commitment to nurturing talent, fostering inclusivity, and supporting the career progression of women in traditionally male-dominated sectors. Michelle’s leadership not only strengthens Oakland’s operations today but also sets a positive example for future generations.
Oakland International is a Certified B Corporation and leading supply chain solutions provider, specialising in temperature-controlled logistics across the UK and Ireland. Serving retail, wholesale, and food service markets, Oakland offers expertise in direct-to-consumer services, case consolidation, contract packing, storage and distribution, food tempering, and brand development support. With a strong focus on sustainability, innovation, and reducing waste through its distress load management service, the company is committed to becoming the first in its sector to achieve net zero, all while staying true to its family values and community spirit.
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